Blogging For Irish Businesses

Launched in June 2003. “The ups and downs of running an internet business in Dublin” Typepad -> Blogger -> Wordpress

Brightspark Blog

718 posts (since 2008) | 1,015 approved commentsAwards there have been some…

Brightspark Blog

Usually - but not always - written by 1

person Updated regularlyWritten on a topic – but that can be anything!

Great for search engine optimisation Drives traffic to your website

Humanises your organisation Tell your story Share your vision Promotes your services

What & Why Blog?

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

PlanningPersonality

PerseverancePromoting

How To Do It Right

Who is your audience? What will your blog be about?

Are there similar ones out there?

1. Planning

Reveal yourselfDon’t be afraid to have

opinionsTell stories

Relate things from real life

2. Personality

Make A Plan… and stick to it!

3. Perseverance

Google is your number 1 What are your target search terms Categories/Tags

Google AuthorshipRead other blogs

Comment. Guest PostSocial links Twitter Facebook

4. Promoting

Thank you for listening!

Any questions?