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Introductions

• Jon Davies• Digital Strategist – Penna Barkers North

• Working across clients including:O2, Peugeot Citroen and Nestlé

• twitter.com/jonxyz• twitter.com/pennaplc

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Taking it as read…

• That you’ve already:– Started creating regular social media content– Have a decent web presence– Have built basic presence on key social media sites

> Facebook page> Twitter> Blog etc...

– Today I’m going to look a few places you could go next…

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But first…

• There are no short cuts to using social media effectively

• You need to build a presence and join the conversation first

• You need to keep at it, day on day, week on week.

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iPhone Apps

• Stanford University one of first• The campus in your pocket• Fantastic PR opportunity

• For prospective and current students

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One step further…

• Augmented reality apps• Mixing video from the phone

camera with data and geo info

• Interactive campus tour?• No more lost freshers?• Interactive games and

competitions

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Interactive Video

• Embeddable video player• Allows the user to branch

off and mix and match their own narrative

• Live bookmarks within the video

• Full analytics behind it

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Spotify

• Reaching people in their own environment

• 2.8m UK users, targetable by age, postcode and gender

• 3 mins of ads every hour, 45 sec breaks which can’t be skipped or muted

• Scrolling text, audio, images and banners

• Branded player and skinning coming soon!

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Chattr

• Reputation and buzz monitoring service

• Keeps an eye on conversations across the web, as well as press and journal articles

• Can be done, weekly, fortnightly or monthly

• Tracks mentions, sentiment and performance against competitors

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Social Enabling

• Are you using “share this” buttons?• Using link shorteners (and interrogating their stats)• Utilising widgets to make content portable?

• In short, are you making use of the content you have in a cohesive way?

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Social Media Policies

• Many voices…

• Many conversations…

• One tone and one coherent message…

• Developing a policy and a practise that can be easily adopted, without shutting people out is key!

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Thanks!

• Any questions?