Download - 20110224 listening dickraman
![Page 1: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/1.jpg)
Dick Raman, CEO,
BrandReact, Inc.
![Page 2: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/2.jpg)
! http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
![Page 3: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/3.jpg)
! Governments overthrown ! Every part of our life affected ! Not just for kids ! Fundamental Shift in Business
! Consumer Power ! B2C and B2B
![Page 4: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/4.jpg)
![Page 5: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/5.jpg)
! Consumer always had a voice ! Consumer Advocate Groups ! TV Shows
! With Social Media ! The Masses can be mobilized ! Instantly
! Consumers can damage or break your Company
![Page 6: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/6.jpg)
![Page 7: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/7.jpg)
! http://www.youtube.com/watch?v=5YGc4zOqozo
![Page 8: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/8.jpg)
![Page 9: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/9.jpg)
![Page 10: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/10.jpg)
![Page 11: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/11.jpg)
![Page 12: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/12.jpg)
![Page 13: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/13.jpg)
![Page 14: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/14.jpg)
![Page 15: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/15.jpg)
![Page 16: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/16.jpg)
! Business Networking (90m Users) ! Resumes + Accomplishments +
Skills + Recommendations ! Professionals ! Executives
! Company Profiles ! Groups (Discussions) ! Events
![Page 17: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/17.jpg)
! Micro-Blogging ! 140 Char (SMS) ! Stream of Information (Real-Time)
! Dip in and Take what you want ! Great search capabilities ! Live event commenting
![Page 18: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/18.jpg)
! 3rd Largest Country ! 1st in knowing its Citizens ! No Democracy
! People are Narcissistic and Voyeurs ! Privacy or Transparency? ! National Social Networks
will fade away ! The web gets pulled in
! Social Logins ! ‘Like’ anything
![Page 19: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/19.jpg)
![Page 20: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/20.jpg)
! Companies need to Listen! ! Listen to what is said about your Brand ! And React!
! Institute Corporate-Wide Listening ! Define a ‘Listening Policy’ ! Select suitable tools ! Involve all staff
![Page 21: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/21.jpg)
![Page 22: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/22.jpg)
![Page 23: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/23.jpg)
! 93% of Americans believe a company should have a social media presence
! 85% believe a company should be active with customers in social media
! 56% feel a stronger connection with companies they interact with in social media
Cone Business, Sept 2008
![Page 24: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/24.jpg)
! Who is out there? ! What do they say? ! Where are they? ! When do I hear them? ! What matters most? ! What do customers expect? ! What can I do better? ! How am I contributing?
![Page 25: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/25.jpg)
![Page 26: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/26.jpg)
![Page 27: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/27.jpg)
! Effective social listening is not just technical, it is also a cultural and business process issue ! Involve the whole organization ! Loosely integrate with CRM
! Appoint Chief Listening Officer ! Educate ! Set Policies ! Enforce
! Listening & Response Platform
![Page 28: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/28.jpg)
! FUD: Fear – Uncertainty – Doubt ! Denial ! Privacy Concerns ! Identity Theft ! Under Age Kids
![Page 29: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/29.jpg)
![Page 30: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/30.jpg)
! The Old way: ! First research on the Internet ! Then Buy in Store (or Online)
! The New way: ! Research while in the Store ! Look for Reviews ! From Friends!
![Page 31: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/31.jpg)
![Page 32: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/32.jpg)
![Page 33: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/33.jpg)
![Page 34: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/34.jpg)
! The Old Way: ! Use Targeting to
Convince
! The New Way: ! Use Human
Engagement to Drive Preference and Loyalty
![Page 35: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/35.jpg)
! Retain Customers ! Acquire Customers ! Reputation Management ! Customer Service (in Public) ! Public Relations ! Exceed Expectations
![Page 36: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/36.jpg)
![Page 37: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/37.jpg)
! Appoint A Chief Listening Officer ! Listen with a purpose ! Think enterprise ! Don’t try to boil the ocean ! Stand on the shoulders of giants ! Embrace the change
![Page 38: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/38.jpg)
![Page 39: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/39.jpg)
![Page 40: 20110224 listening dickraman](https://reader033.vdocuments.net/reader033/viewer/2022060106/54bd8f264a79592c508b46ca/html5/thumbnails/40.jpg)
BrandReact Nederland BV io [email protected]