9 Ways to Generate Leads with Mobile
Marketing
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1. Create mobile friendly e-mail
• 53% of people view e-mail from a mobile device
• Number of emails opened from a mobile device increased 500% in four years
• Optimize your campaign for mobile to reach a majority of your audience
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2. Run a native ad on Facebook
• Create a promotional ad embedded into a Facebook feed
• Ads will most likely be viewed through Facebook mobile “On average there
are 486,183 users a minute accessing Facebook from their mobile.” - Jeff Bullas, blogger for jeffbullas.com
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3. Develop a local mobile paid search campaign
Traveling consumers on mobile devices are more likely to search for local businesses
“79% of mobile phone owners and 81% of tablet owners used their devices for local searches.” - Greg Sterling, Contributing Editor at Search Engine Land
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4. Create a mobile survey
• Create an interactive poll to engage your audience
• Effective way to take advantage of mobile in a B2B setting
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5. Launch a rich media mobile display campaign
• Rich media will grab prospects attention through various unique channels – Games – Quizzes – Puzzles – Etc.
Interactive content will engage prospects and keep them interested in your brand
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6. Target prospects with geo-locational mobile ads
Mobile campaigns can target people in specific locations
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7. Capture leads at events and trade shows with SMS
• An SMS service provider offers campaign expertise
• Majority of business prospects can read SMS texts from their mobile devices – Let people know about your special offers or
upcoming events – Direct show floor traffic
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8. Develop a mobile app to increase customer loyalty
• Brainstorm mobile app ideas to create a customer loyalty program
• Simplify an ordering process for customers through an app if possible
§ Three primary areas that every B2B mobile app requires:
§ 1. Development § 2. Deployment § 3. Maintenance
and updating
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9. Use LinkedIn mobile features to target B2B customers
• Majority of LinkedIn page views occur through mobile devices
• Sponsored InMail allows marketers to reach an appropriate business audience – InMail is available via mobile
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Sources 1. Bullas, Jeff. “21 Awesome Facebook Facts and Statistics You Need to Check Out’.” JeffBullasy. Jeffbullas Blog, 17 April 2015. Web. 18 Sept. 2015. <http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/>. 2. Cannon, Lisa. “9 Ways to Generate Leads with Mobile Marketing’.” Business 2 Community. Business 2 Community, 30 April 2015. Web. 17 Sept. 2015. <http://www.business2community.com/brandviews/act-on/9-ways-generate-leads-mobile-marketing-01217003>. 3. Finn, Gavin. “Creating Mobile Apps for B2B Sales & Marketing.” Chief Marketer. Chief Marketer, 22 February 2014. Web. 18 Sept. 2015. <http://www.chiefmarketer.com/creating-mobile-apps-b2b-sales-marketing/>. 4. Jordan, Justine. “53% of Emails Opened on Mobile.” Openforum Litmus. Litmus, 15 January 2015. Web. 18 Sept. 2015. <https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33> 5. Sterling, Greg. “78 Percent Of Local-Mobile Searches Result in Offline Purchases.” Search Engine Land. Search Engine Land, 9 April 2014. Web. 17 Sept. 2015. <http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660/>.
• All images: http://www.freedigitalphotos.net
