9 Ways to Generate Leads with Mobile Marketing

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<ul><li><p>9 Ways to Generate Leads with Mobile </p><p>Marketing </p></li><li><p>2 </p><p>1. Create mobile friendly e-mail </p><p> 53% of people view e-mail from a mobile device </p><p> Number of emails opened from a mobile device increased 500% in four years </p><p> Optimize your campaign for mobile to reach a majority of your audience </p></li><li><p>3 </p><p>2. Run a native ad on Facebook </p><p> Create a promotional ad embedded into a Facebook feed </p><p> Ads will most likely be viewed through Facebook mobile On average there are 486,183 users a </p><p>minute accessing Facebook from their mobile. - Jeff Bullas, blogger for jeffbullas.com </p></li><li><p>4 </p><p>3. Develop a local mobile paid search campaign </p><p>Traveling consumers on mobile devices are more likely to search for local businesses </p><p>79% of mobile phone owners and 81% of tablet owners used their devices for local searches. - Greg Sterling, Contributing Editor at Search Engine Land </p></li><li><p>5 </p><p>4. Create a mobile survey </p><p> Create an interactive poll to engage your audience </p><p> Effective way to take advantage of mobile in a B2B setting </p></li><li><p>6 </p><p>5. Launch a rich media mobile display campaign </p><p> Rich media will grab prospects attention through various unique channels Games Quizzes Puzzles Etc. </p><p>Interactive content will engage prospects and keep them interested in your brand </p></li><li><p>7 </p><p>6. Target prospects with geo-locational mobile ads </p><p>Mobile campaigns can target people in specific locations </p></li><li><p>8 </p><p>7. Capture leads at events and trade shows with SMS </p><p> An SMS service provider offers campaign expertise </p><p> Majority of business prospects can read SMS texts from their mobile devices Let people know about your special offers or </p><p>upcoming events Direct show floor traffic </p></li><li><p>9 </p><p>8. Develop a mobile app to increase customer loyalty </p><p> Brainstorm mobile app ideas to create a customer loyalty program </p><p> Simplify an ordering process for customers through an app if possible </p><p> Three primary areas that every B2B mobile app requires: </p><p> 1. Development 2. Deployment 3. Maintenance </p><p>and updating </p></li><li><p>10 </p><p>9. Use LinkedIn mobile features to target B2B customers </p><p> Majority of LinkedIn page views occur through mobile devices </p><p> Sponsored InMail allows marketers to reach an appropriate business audience InMail is available via mobile </p></li><li><p>11 </p><p>Sources 1. Bullas, Jeff. 21 Awesome Facebook Facts and Statistics You Need to Check Out. JeffBullasy. Jeffbullas Blog, 17 April 2015. Web. 18 Sept. 2015. . 2. Cannon, Lisa. 9 Ways to Generate Leads with Mobile Marketing. Business 2 Community. Business 2 Community, 30 April 2015. Web. 17 Sept. 2015. . 3. Finn, Gavin. Creating Mobile Apps for B2B Sales &amp; Marketing. Chief Marketer. Chief Marketer, 22 February 2014. Web. 18 Sept. 2015. . 4. Jordan, Justine. 53% of Emails Opened on Mobile. Openforum Litmus. Litmus, 15 January 2015. Web. 18 Sept. 2015. 5. Sterling, Greg. 78 Percent Of Local-Mobile Searches Result in Offline Purchases. Search Engine Land. Search Engine Land, 9 April 2014. Web. 17 Sept. 2015. . </p><p> All images: http://www.freedigitalphotos.net </p></li></ul>