ASTAIRE

Slogan

• Lu Chen•Stirling Holtschneider•Eden McKaigue•Lauchlin Routledge

•LOGO

Overview Sales: $8, 743, 352

Units Sold: 26,000 Bikes

Costs: $ 4,621,000

Profits: $ 1,040, 928

Share Holder Value: $9.97

Earnings Per Share: $1.041

Overall Strategy:

Mid Level Price & Volume

Marketing Strategies:

High Branding Generous Margins for Retailers Increased Advertising and Retail

Support

Horizontal Analysis:

Increased Revenue Decreased Net Income

Previous Results:

The competition:

Industry Averages:

Targets

Marketing Analysis

Relation to Sales:

Marketing Analysis

Conclusion

Overview

2012 2013

Previous Results

Competition

Costs

Profits

Share Holder Value:

Earnings Per Share:

Current Results

Horizontal Analysis

Previous Results

2012 2013

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