Download - Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Marketng - Raymon Ray, Infusionsoft

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Your Customers


3 principles of Attract, Sell, Wow: Lifecycle Marketing


Create automated processes so your business serves you, your family, your community, your life.


Nurture leads, instead of throwing them away. Potential customers will buy later (or they’re not a fit for you)


Get out of SYSTEM CHAOS. Use an integrated marketing system.


Lifecycle Marketing

Grow sales. Save time.


Who are you?


Who is Ramon?


Help small business grow through marketing, technology and hustle best practices.


4x entrepreneur, speaker and best selling author


FBI Citizens Academy Graduate


That’s Ramon


Tweet. Share. @ramonray


Attract. Sell. Wow. Date Your Leads. Marry Your Customers.

Ramon RaySmall Business Evangelist, InfusionsoftEditor, Smart Hustle Magazine@Ramonray


Lifecycle Marketing



Who is Infusionsoft?


Who Uses Infusionsoft?


Over 30,000 customers…


Lifecycle Marketing



PsychographicDemographic


If you sell to EVERYONEyou sell to NO ONE


Target


Who is NOT your target market?


Social media is one of the best attraction strategies for small business owners and entrepreneurs


•Frequent•Relevant•Engagement•Analytics


VIDEO IS POWERFUL


Create your own show


If you don’t collect leads, how can you nurture them to a sale?


Be A Tribe Builder


You need to provide value, to get value

Use a Lead Magnet


Design matters


5 words that ruin your lead attraction efforts…


“Subscribe to my email newsletter”


Have lead capture for all customer interactions.

• Web traffic• Phone calls• Trade shows• Networking• Walk ins


Hello Michael! It was great to meet you in person in Houston. When you get a chance, I'd love for you to check out my website for some tools to help your business. How can I help you?

Have a great Friday!Ramon

https://wj113.infusionsoft.com/app/funnel/~Link-1483~


Good afternoon Michael, It was great to meet you last week.

I never heard from you, how I can add value to your world? You may still be getting caught up on emails from the event so I just wanted to remind you to email me back or just check out my website when you get a chance for some tools to help your business grow.

Have a great Wednesday!Ramon

https://wj113.infusionsoft.com/app/funnel/~Link-1485~


Text the word “ramon”

480-428-4150


NOT pitchingYou’re EDUCATING


What do they care about?


Prospects have a need for your service/product. YOU need to convince (educate) about you, service value and their need.


Awareness Consideration Recommendation Purchase

Customer buying cycle…When to make offer?


Not just an exchange of money


You’re establishing a relationship


Deliver and WowMore than promised.


Turn transactions into a WOW moment


Welcome / Introduction phone call


How could you wow for $5?


Emotional Bank Account

• Deposit good will• Trust grows• Stronger relationships

develop• Make a timely

withdrawal (more sales)


Customer touch points

• Birthdays• Relationship

anniversaries• Holidays• Customer

milestones• Invoice delights


Add On.Upsell.Cross Sell.


Good referral system, makes you EASY MONEY.


Referral insights

• Costs less to market to existing customers• Referral strategies help customers develop referral

habits• Wow customers with service to rock referrals


Why Are Customers So Important.

• Price is less important than customer service.

• It costs 6–7 times more to acquire a new customer than retain an existing.

• It takes 12 positive experiences to make up for one unresolved negative experience.

• Happy customers tell about 4-6 people about their experience.

Credit – Colin Shaw


Make your customers FEEL good and they’ll be yours for life.

Credit – Colin Shaw


Lifecycle Marketing



Create automated processes so your business serves you, your family, your community, your life.


Nurture leads, instead of throwing them away. They will buy later (or they’re not a fit for you)


Get out of SYSTEM CHOAS. Use an integrated marketing system.


Attract. Sell. Wow. Date Your Leads. Marry Your Customers

Download - Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Marketng - Raymon Ray, Infusionsoft

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