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CIPR / future trends online Drew Benvie, MD, Battenhall
@drewb @battenhall
B LONDON
BATTENHALL
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2006: the origins of social media
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Today 90% of media is on a screen
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And we spend most of our time on social
Source: Experian Hitwise, April 2013
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Even the old skool has gone social
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And traditional media is changing
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Battenhall’s seven trends for the future
1. The social business
2. Sentient world
3. Augmented reality
4. Creation society
5. Brands as communities
6. Hacker culture
7. Single app ecosystem
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1. THE SOCIAL BUSINESS
Businesses will rethink everything, not just PR
and advertising, because of social media
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2. SENTIENT WORLD
Source: Altimeter / Jeremiah Owyang
The internet of things will make the world
around us smart, connected and data-filled
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3. AUGMENTED REALITY
Google, take a picture, tweet, all from your Glass.
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3. AUGMENTED REALITY
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4. CREATION SOCIETY
Source: Google March 2013
We go from 1% to 80% creators in one
generation. The end of the 1:9:90 rule
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5. BRANDS AS COMMUNITIES
Beyond buzz and likes, brands will co-create
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6. HACKER CULTURE
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7. SINGLE APP ECOSYSTEM
Single purpose apps will be the next Facebook
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THANK YOU
@drewb battenhall.net
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B LONDON
BATTENHALL