Download - BlogHer Food '09 Welcome Presentation
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Welcome to BlogHer Food ‘09
From BlogHer’s co-founders: Jory Des Jardins Elisa Camahort Page Lisa Stone
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Women are power users of social media
U.S. women online= 79 million
The question: Do you participate in the social media space at least weekly?
Equals
42 million American women
are active in social media.
Every. Single. Week.
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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What are women using online?
16% 6.7 million
55% 23 million
75% 31.5 million
40% 16.8 million
(e.g. Facebook, MySpace)
(e.g. Twitter)
* Activities are not mutually exclusive
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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Shifting time away from traditional media
Activity “Are you spending more, less or the same time on these media?”
General Population Less Time
‘08 (%)
General Population Less Time
‘09 (%)
BlogHer Network
Less Time ‘09 (%)
Reading newspapers 22% 39% 57%
Reading magazines 25% 36% 44%
Listening to radio 20% 31% 36%
Watching TV 24% 30% 53%
Talking on the phone N/A 28% 39%
Message boards and forums N/A 25% 31%
Meeting with people in person 12% 19% 23%
Visiting traditional websites 12% 6% 16%
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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The Bloggier the Better
Women who blog are significantly more active across all forms of social media:
• 80% read daily or 2-3x/week
• 57% blog daily or 2-3x/week
• >80% use social networks (1/3 of social network users do no other social media activities weekly)
• 35% do status updating
• Leading edge of new trends (25% “strongly applies to me”)
• Most tech savvy segment (30% “strongly applies to me”)
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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Why we blog and read blogs… …to laugh, to cry, to learn, to connect
n = 241 Publish Blog Gen Pop
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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Women Online ‘09: Trust + Influence = Market
• Blogs are go-to social media source for advice and recommendations
• 85% of the BlogHer Network made a decision based on blog feedback (up from 63% last year!)
• 63% invest time searching for new products online
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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BlogHers are foodies at heart
• 52% of active blog readers read about Food – BlogHer Network bloggers blog about Food 56%
more than the general population of women who blog (42% vs 27%)
• 44% read about Recipes and Cooking – BlogHer Network bloggers blog about Recipes/
Cooking twice as much as the general population of women who blog (35% vs 17%)
• Women are 13% more likely to turn to blogs for food advice than other kinds of social media
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
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Who are you?
• 9% of you are here to start your first blog, and another 23% consider yourselves “eager newbies”
• 15% consider yourselves “veterans”
• The vast majority (75%) have one or two blogs
• Only 3% have five or more blogs
• At the time you registered 78% had not been to any BlogHer event before!
Source: BlogHer Food ‘09 registration questionnaire
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Why are you here?
• You are very aspirational: – 57% want to learn to drive traffic and/or revenue – 51% want to hone your blogging strategy – 45% want to improve your technical skills – 28% want to learn new cooking techniques
• You are interested in each other: – 39% want to meet bloggers in person – 31% want to find new bloggers
• You are ambitious! – 18% want “all of the above”
Source: BlogHer Food ‘09 registration questionnaire
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What do you love about food blogs?
• Recipes, recipes, recipes (82%)
• The storytelling (68%)
• Learning about ethnic and regional foods (54%)
• Covering food politics (46%)
• Reviews (43%)
Source: BlogHer Food ‘09 registration questionnaire
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What’s going on this morning?
• 9:45-11:00AM: Session#1
• 11:00-11:45PM: Morning Demos – Top Chef’s Ryan Scott and Pillsbury’s Cynthia Holub
• 11:45-1:00PM: Lunch, it’s on Bertolli – Including a demo by Rocco DiSpirito
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What’s going on this afternoon?
• 1:00-2:15PM: Session#2 • 2:30-3:45PM: Session #3
• 3:45-4:30PM: Afternoon Demos – Including Elizabeth Falkner for Scharffen Berger
• 4:45-5:45PM: Closing Keynote
• 6:00-8:00PM: Cocktail Reception
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Thank you to…
• Our volunteers
• Our event staff
• Our sponsors
• Our speakers
• And finally…
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The BlogHer Food ‘09 advisory committee
• Karina Allrich, Karina’s Kitchen • Matt Armendiraz, Matt Bites • Elise Bauer, Simply Recipes • Kalyn Denny, Kalyn’s Kitchen • Jaden Hair, Steamy Kitchen • Alanna Kellogg, A Veggie Venture • Heidi Swanson, 101 Cookbooks • Sean Timberlake, Hedonia
“BlogHer is about the people.” ~ Velveteen Mind
Have a great time!