Next4Climate

Research on

Fashion and Sustainability

COULD FASHION BE

SUSTAINABLE?

Summary

• 1.Research • Results

First Enquiry Method

• 2 Survey• Results

Second Enquiry Method

• 3 People 4 Climate • Results

Our Proposal

1. Research

Analysis of the economical, social, fashion industry of all the

countries around the world.

Choice of the ones with more potential to develop a

sustainable fashion industry.MAIN REASONS

WHY

High percentage of:•Young designers•Fashion events•Fashion design school and academies

•Increasing interest in fashion and textile industry

WHERE?

We analyzed 194 potential fashion markets all around the world, finding out the 34 most active

ones.

PHILIPPINES

CANADAKENYA

CHILE

SWIT

ZERL

AND

BOTS

WAN

A

TURKEYPERU CZECH REPUBLIC

MAL

TA

PAKISTAN

PORTUGALAUSTRIA

QATAR

GERMANYGUATEMALA

SPAIN

HU

NG

ARY

HONG KONG

RWAN

DA

JAPANNETHRLANDS

SLOVAK REPUBLICG

REECE

HONDURASLEBANON

FRANCE

NORWAY

ISRAEL

POLANDMYANMAR

Hanae Mori: the only japanese woman

present or Paris and NY

runwaysVeronica

Silva Ofebre: rare material in jewelry es volcanic lava

4° EU fashion market

Environmentally friendly

methods are growing

Jamuri Wear dressed Akon, Beyonce,Jay Z

Seamless construction: cut

and seal fabric without sewing

Attractive fashion industries

Africa9%

America19%

Asia and Oceania25%

Europe47%

PortugalSpainGreeceFrance

SwitzerlandAustriaMaltaGermany

BotzwanaQuatarRwanda

ChilePerù

HondurasCanada

MyanmarPhilippines

PakistanLebanon

IsraelJapan

2. Survey

InterviewsMilan Design Week

• Confrontation between our data and the opinion of the people on the road.

• Aim: real opinion of the people about the link between climate change and fashion industry.

581 interviews

471 Italian

110Foreigners

35 Foreigner countries

Overall

italians foreigners

81%

19%

Italians vs. Foreigners rate

<30 30-45 45-60 >60

49%27% 18%

6%

AGE GROUPS

Overall

completely disagree disagree neutral agree completely agree0%

10%

20%

30%

40%

The fashion industry can contribute to fight climate change?

>60: Less open to the idea that fashion industry can help to fight climate change.

completely disagree

disagree neutral agree completaly agree

0%

10%

20%

30%

40%

The fashion industry can educate young people about sustainability?

>60: less open to the idea that fashion industry can help to fight climate change.

completely disagree

disagree neutral agree completaly agree

0%

10%

20%

30%

40%

You would rather pay more for a fashion product with a zero impact on climate change?

>60 are in favour of sustainable fashion which does not affect the product’s price.

completely disagree

disagree neutral agree completely agree

0%

10%

20%

30%

40%

50%

60%

The issue of “climate change” should be priority in politics

Most participants completely agree that climate change should be a priority in politics.

3. People4Climate

http://mastermicri.tumblr.com/

Overall

84 pics

59 women 25 men18 foreigner 14 different

countries