Download - Client Listing Presentation
Platinum Real Estate Platinum Real Estate ProfessionalsProfessionals
www.MyDiamondGroup.comwww.MyDiamondGroup.com
Key FactsKey Facts
87% of buyers used a Realtor® to buy a home 84% of buyers used the Internet to search for
homes on the market FULL Service Realtors Net Sellers 14% more Only 3% of homes NATIONWIDE sold because of an
Open House (the Internet is the NEW Open House) LESS than 1% of buyers bought a home because of
a newspaper ad or real estate magazine Home prices have outpaced household income by
an average of 30% per year since 1998!
Platinum Real Estate Professionals
Key Facts
The longer a home stays on the market the LOWER the selling price will be
Leaving your house in its “AS IS” condition helps sell the competition
In many price bands, existing homes compete with new construction
When you list your home it becomes a PRODUCT so you must de-personalize it & make it appeal to as many buyers as possible (buyers need to see themselves in your home)
Platinum Real Estate Professionals
Key FactsKey Facts
You have only ONE chance to make a great 1st impression Buyers develop an opinion of your home
within 15 seconds of approaching your home from the street
Homes are purchased with emotion Buyers typically seek love at 1st sight Buyers buy HOMES not houses
Only 10% of homebuyers can visualize the potential of a home
Platinum Real Estate Professionals
Key Facts
Selling a home is like selling a car or an antique… clean it up & make it look as clean & as perfect as you can
Staged homes spend 50% LESS time on the market than homes that are not staged
Staged homes sell for approximately 6% - 17% MORE than non-staged homes per US Housing of Urban Development
Platinum Real Estate Professionals
Key FactsKey Facts
The cost of staging your home will ALWAYS be less than your 1st price reduction (today’s 1st price reduction is $10,000 on average)
A dirty, cluttered home needing repairs ERODES any equity that’s in the home
Basic staging helps to protect the right price you put on your home
Platinum Real Estate Professionals
Key FactsKey Facts
Buyers EXPECT a newer home priced at or above $300,000 to have the following: Updated bathrooms Fresh neutral paint NEW lighting fixtures & hardware Granite countertops in the kitchen Oak kitchen cabinets or better 3-car garage (some exceptions)
Vinyl Flooring and stick-down tiles are NOT EXPECTED in a home priced at $350,000 or above
Platinum Real Estate Professionals
Who is Platinum Real Who is Platinum Real Estate Professionals?Estate Professionals? Owners were the most successful Century
21 franchise in the Cleveland area Been in the business for over 18 years Have offices in Willoughby & Beachwood Serve Lake, Geauga, Cuyahoga,
Ashtabula, Summit, & Portage counties Offer Menu of Services & Programs Provide “boutique/concierge level” service
Platinum Real Estate Professionals
Who is My Diamond Who is My Diamond Group?Group?
Rick & Donna Hamblen – Fine Homes & Luxury Estates Specialists
Jeffrey Williams – New Construction Specialist
Jessica Myers – Buyer Specialist Traci Wilson – 1st Time Listing Specialist David Lott – Investment & Vacation Home
Specialist
Platinum Real Estate Professionals
Who is My Diamond Group? Serve Lake, Geauga, Cuyahoga, Summit,
Portage, & Medina counties Provide “boutique/concierge level” service Offer a Menu of Services & Programs Have strong ties with area Realtors
Platinum Real Estate Professionals
Our Values…Our Values…
Our Values God First Love of Family Integrity in Business Win through Teamwork & Networking Respect for Others
Platinum Real Estate Professionals
Our Vision… Our Vision… Our Mission…Our Mission…
Our Vision To be the Realtors of Choice by building
lasting relationships, being committed to excellence (do whatever it takes), caring for our clients, and being honest and trustworthy
Our Mission To use technology, marketing systems,
teamwork, & extensive networking to achieve a higher level of success for our clients
Platinum Real Estate Professionals
Who are Rick & Donna Who are Rick & Donna Hamblen?Hamblen? Husband & wife team (full time, full service) Over 90% of our business is repeat business &
customer or business partner referrals Worked together at ABB (Bailey Controls)
Former managers of Customer Training & Global Marketing & Communications for the Service Industry
Both negotiated multi-million dollar sales contracts National quality & sales volume award winners Member of BNI (Business Network International) Pet owner; classic & sports car enthusiasts; love
traveling, movies, music, hiking, fine wine & cigars
Platinum Real Estate Professionals
Who is Jessica Myers?Who is Jessica Myers?
Full time Buyer Specialist Member of BNI Wife and mother of two children Former manager of analytics team in
the consumer product goods industry analyzing how best to price and promote products as well as ROI on marketing activities
Pet lover/owner; 1st degree black belt in Tae Kwon Do; former exchange student in Eastern Germany
Platinum Real Estate Professionals
Our Goal is…Our Goal is…
To get you the best price possible In your desired time frame With the least amount of stress And the most protection
Platinum Real Estate Professionals
What Sets Us & Our What Sets Us & Our Team Apart?Team Apart? Our HONEST consultative approach
to getting your home priced properly & ready to sell
Our expert negotiating skills Our industry knowledge & expertise Our sales & marketing background Our 100% satisfaction guarantee Our professional staging services Our step-by-step guidance Our 10+ concierge level of service Our exclusive programs
Platinum Real Estate Professionals
Our Our ExclusiveExclusive Programs Programs
Our SMART LISTING ProgramAggressive Home Marketing System
Our GUARANTEED Home Sale ProgramNever fear owning two homes at once
Our MOVE UP MOVE ON Program Save when you Buy & Sell with us
Our Real Estate Savings ProgramSpecial Savings for Professions & Companies that Qualify
Our AGENT INCENTIVE ProgramCompel agents to show & sell your home with a $10K commission bonus
Platinum Real Estate Professionals
How We Market Our How We Market Our ListingsListings
Multiple Listing Service (MLS) Premium positioning on Realtor.com Multiple Color Online Pictures with
Professional Level Camera Virtual Home Tour Immediate Maximum INTERNET Exposure Full Color Flyers in Your Flyer Box & in
Your Home
Platinum Real Estate Professionals
How We Market Our How We Market Our ListingsListings
Special Features Sheet when Applicable Tuesday Brokers Tour Initial & Ongoing Realtor Announcements Agent Follow-ups Immediately after
Showings Initial Open House (within 1st 30 days) Networking Groups (BNI) Periodic Select Magazine Advertising
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
MyPlatinumRealEstate.com MyDiamondGroup.com Realtor.com (Enhanced) Trulia Real Estate Search Google VisualTour.com Homes.com
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
HomeSeekers.Com HomePages.com KellerWilliams.com HowardHanna.com Realliving.com Coldwellbanker.com PrudentialProperties VOW
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
Yahoo! Real Estate Classifieds Yuvie.com Geebo.com Point2Homes.com Cyberhomes.com Homescape.com AOL Real Estate
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
MSN House & Home Channel Homestore.com Craigslist.com Zadzoo.com Oodle.com Unique Global Estates Lycos.com
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
Cleveland.com Zillow.com Wise Agent UGE.com Frontdoor.com Harmonhomes.com Bargain.com BobVilla.com
Platinum Real Estate Professionals
Where We Market Our Where We Market Our Listings on the InternetListings on the Internet
Terabitz.com Videohomes.com Propsmart.com Homescape.com Hotpads.com OLX.com Vast.com Citylisting.info
Platinum Real Estate ProfessionalsPlatinum Real Estate Professionals
Areas We ServiceAreas We Service
Cuyahoga County Suburbs
Lake County Geauga County Parts of Summit,
Portage, & Medina Counties
Platinum Real Estate Professionals
Pricing Your Home
In a buyers’ market, real estate becomes a commodity
While location, price, & condition are three factors to selling a home we can only control price & condition
Only properties in good condition and priced right will sell in a buyers’ market
Price can correct bad condition—but condition won’t correct bad price
Platinum Real Estate Professionals
Pricing Your Home
According to NAR (National Association of Realtors), who tracks statistics, a home is OVERPRICED if after: 10 showings you have had NO offers 2 weeks on the market you have had NO showings
80% of marketing is PROPER pricing If you overprice your home & don’t correct it
in 1st 30 – 60 days, your final sale price will most likely be less than fair market value
Platinum Real Estate Professionals
Pricing – Chasing the Market
Platinum Real Estate Professionals
Pricing – Hazards of Overpricing Your Home
Platinum Real Estate Professionals
Pricing – Hazards of Overpricing Your Home
Platinum Real Estate Professionals
Our Contact Info
Our Cell Phone #’s: Rick: 216-225-2757 Donna: 440-725-9369 Jessica: 330-348-1048
Our email Address:[email protected]
Our Website Address:www.MyDiamondGroup.com
Platinum Real Estate Professionals
Rick & Donna HamblenRick & Donna HamblenPlatinum Real Estate Platinum Real Estate
ProfessionalsProfessionalswww.MyDiamondGroup.comwww.MyDiamondGroup.com