new client listing%2fselling guide (1)

Shanell Lightfoot's Guide to

LISTING & SELLING

Thank you for selecting to partner with us!

The following pages will guide you

through the process of getting your

property prepared for the market

AS YOU ENTER THE MARKET If you have any further questions about your Agency relationship, consult your agent.All documents must be signed by the appropriate person(s) from listing through closing.

This is especially important if your property is held in a trust or if you have beenmarried or divorced since acquiring the property. For proper recording, all existing loans

must be reported to the closing attorney, even home equity lines that have zerobalances. Please inform your agent of your decision regarding the purchase of a HomeProtection Plan. It is imperative that all defects be disclosed on your Seller’s Disclosure,

even small ones (i.e., stains on carpet, burns on counter tops, broken thermal seals).When in doubt, disclose. This is for your protection. Provide written verification for any

property tax exemptions. Please note that it takes approximately 48 hours for newlistings or changes to appear on all websites.

WHILE YOU’RE ON THE MARKET

Make your home accessible for showings. Easy access increases selling opportunities. If you will be out of touch for more than 6 hours, it is imperative that your agent have anumber to reach you. Put the manuals and warranties that stay with the house in a box,

drawer or cabinet. Be thorough and complete when filling out the Seller’s Disclosure.Make an operational check of each area in your home. Try to document everything youcan. As changes occur, remember to update the Seller’s Disclosure form and give a copy

to your agent.

VACANT HOMESIf your house will be vacant, your agent will periodically check to make sure that things

are in order and that your home remains prepared to be shown. However, throughclosing, it is your responsibility to have someone regularly visit your home to check for,and alert you to, any damage or signs of intruders. Make sure that you have contracted

with service people to maintain the following; lawn care and watering during thewarmer months, snow removal of driveways and sidewalks, gutter cleaning, interior

cleaning as appropriate, leaf removal and winterizing in the winter months. If vacant,the home should be winterized. Periodic usage of all plumbing fixtures and appliances is

recommended.

When You List

INSPECTIONS AND REPAIRS

We strongly advise that you make all possible repairs prior to listing. We willreimburse you for the cost of a home inspection at closing-- if we do not close on a sale,we will not reimburse you. A well maintained home is a strong motivator to buyers. If

your city has a municipal inspection requirement, it is a good idea to order theinspection now and make any repairs. Have the systems checked out and provide anypaperwork about them to prospective buyers. You should attend to the alarm system,

intercom, sprinkler system (including Back Flow Certification of the sprinklers), HVACsystems and especially the septic system. Buyers expect all these things to be in proper

working order. You can expect the Buyer to request repairs, a price adjustment or acredit at closing for any defects found unacceptable to the buyer. Commonly

performed inspections include building, roof, HVAC systems, termite, septic system,radon, gas, and sewer lateral. Some uncommon inspections include mold, lead and

other environmental substances. It is the seller’s responsibility to keep the utilities onfor inspections and at the walk through. When repairs are made at the request of a

buyer, be certain to get PAID receipts and lien waivers. You will need to provide themfor the buyer and the title company. Keep copies for yourself and give the originals to

your agent for distribution. Repairs should be completed as soon as possible.

AT CONTRACT TIMEIt is the seller’s responsibility to see that personal property exclusions are WRITTEN on

the SALE CONTRACT. The earnest money will be deposited in an escrow account.Disputed funds will not be released until all parties agree and sign a Mutual Release. At

closing, you will receive your proceeds; however, the amount in your lender’s escrowaccount will be sent to you by separate check several weeks AFTER closing. If yourexisting loan is FHA or VA, interest will be collected through the end of the month

regardless of the payoff date. Coordinate carefully the times for closing and possession.If you have a choice, close mid-week to avoid problems. It is also best to avoid the 1st,

15th and 30th (last business day of the month). Your property will be surveyed and thetitle will be searched. Any problems must be resolved before closing. The buyer’s

lender will appraise your home to reconfirm its value. Please inform your agent if youhave a preference on which closing attorney you would like to use. But, as the contract

states, for your best protection you should close at the Buyer’s Attorney.

When You List

CLOSING AND POSSESSION

Coordinate the timing for TURNOVER of utilities with your agent. Do not have utilitiesTURNED OFF. Place all keys and garage door transmitters in a box or drawer with the

manuals for the buyer. Your buyers will do a walk through up to 4 days prior to closingto verify that repairs have been made as agreed and that the property is in the same

condition as it was when they purchased it. It is the seller’s responsibility to maintainthe landscaping and the property through closing. Plan to vacate the property the day

before closing, unless otherwise noted. This makes for a smooth walk through andclosing. You will need to bring a photo ID to closing. The property must be left in a

“broom clean” condition with all trash and debris removed from the premises. Pleaseremember, affixed items must remain with the home.

Received by:

______________________________________ ______________Seller (Sign) Date

______________________________________ ______________Seller (Sign) Date

______________________________________ ______________Agent (Sign) Date

When You List

Seller Guide: From Hiring to Listing

Complete Property Profile Worksheets1 Our marketing platform is extensive and detailed. Our team will needall of these items to successfully create the marketing materials-- suchas your property flyers, special feature cards, and custom propertywebsite. Please have these completed by your pre-listing consultation.

2 Pre-Listing Image ConsultationWe offer a complimentary image consultation to better prepare yourhome for the market and make it "show ready." We will provide youwith a list of suggestions to make your shine home during its upcomingphoto shoot. If you opted for the pre-listing home inspection (coveredby us at closing), you will also need to schedule this to be completedprior to your photo session. Please provide us with completed propertyprofile sheets from Step 1 at this time.

3 Photos/Floorplan/MarketingPhotos will be taken after we receive your completed to do list, so thatthey match our listing description, ads, and social media posts.

4Once all pre-listing is completed, your listing will go live and

showings can begin/open house scheduled. We will promote a

COMING SOON while we prepare the home for sale to create

a buzz. Review the enclosed "Showing Appointment Cycle" to

learn how showings and the feedback process work.

Launch Listing Live -- Show & Sell

Note: Each listing is unique to the conditions of a property and the market, and as such, this outline/timeline reflects aprogression of events, not a specific time frame. The pace is dependent on the requirements and deliverables of all

parties involved. Please communicate with your age to set a realistic time frame for your listing.

Marketing Checklist Items

Seller To-Do List: Your Agent needs your assistance in creating the best marketing possible for yourlisting. Please refer to the following list and complete these items as soon as possible.Return the completed documents to your listing agent when you're finished so thatmarketing production can begin.

Items to Complete & Return to Agent

Confirm Pre-Listing Appointment Time

Complete Data Spec Sheet

Complete Utility Averages Sheet

Complete Showing Instructions Sheet

Complete Home Stories recordings

Schedule Image Consult/Pre-Listing Inspection

You are welcome to scan & email the items above, oncecompleted. If you'd prefer I come pick them up, we can

do that too.

Join NextDoor

Make home "show ready" for photos

Property Profile: Data Spec Sheet

Please help us become more familiar with your property by completing each section. Be sure to

include any information you think might be helpful in marketing your home.

ACCURACY IS IMPORTANT. PLEASE DON'T GUESS ON YOUR RESPONSES.

Property Address:

__________________________

__________________________

General Details:

# Bedrooms: ___ Main ___ Upper Refrigerator Included? Y N

# Full Bathrooms: ______ Microwave Included? Y N

#Half Bathrooms: ______ Washer/Dryer Included? Y N

Square Footage: ______ Window Treatments Included? Y N

Parking: _____________________________________________________

Exclusions: ___________________________________________________

___________________________________________________





Kitchen Appliances: Appliance & Brand Included? Approx. Age Warranty

__________________________ ______ ______ ______

__________________________ ______ ______ ______

__________________________ ______ ______ ______

__________________________ ______ ______ ______

__________________________ ______ ______ ______

__________________________ ______ ______ ______

Example: Viking Refrigerator Y 2 yrs Y

Roof: Surface Material # of Layers Approx. Age Warranty

__________________________ ______ ______ ______





Furnace/Boiler:

Gas: ___ Electric: ___ Age: ______ Brand: ________________

Efficiency Rating/Specs: ______________________________________

Maintenance History: _________________________________________

_________________________________________

Air Conditioning

Central: ___ Window (#): ___ Age(s): _____ Brand: ____________

Dual Zoned?: _______



_________________________________________





Water Heater:

Gas: ___ Electric: ___ Age: ______ Brand: ________________



_________________________________________

Fireplaces:

Gas: ___ Wood: ___ NonFunctioning: _____

Date of last cleaning: __________________


_________________________________________

Sprinkler System Present? Y N





Remodeling/Repairs/Renovations/Improvements

Date: Feature Improved (Details):

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

_________ ______________________________________

6/2016 Main Level Wood Floors Refinshed

Property Profile: Utility Avg.

Buyers often ask the question, "Do you know what the utility costs are on average eachmonth?" And without the data below in hand, we won't be able to best meet thesebuyers' needs. Most agents don't request this, but this is important to buyersconsidering putting in an offer. We will post this in the house and also in the MLS.

Monthly Operating Expenses

Taxes $___________ Insurance: $___________

Trash/Recycling: $___________ Gas:$___________

Electricity: $___________ Water: $___________

Property Profile: Showing Instructions

With ShowingTime, we can quickly approve, decline, re-schedule, and cancel showing requests from

prospective buyers and their agents. This tool also requires feedback after showing-- it automatically

sends it to the agent up to 3 times and produces a report for you that you'll receive weekly. Market

data is also available, so we'll know exactly where current buyers are looking and in what price range

so we can adjust our pricing and marketing accordingly if need be..

Showings Simplified

Owner Name: _________________________________________________________

Best Email: ___________________________________________________________

Mobile Phone #/Carrier: _________________________________________________

Smartphone Y N Are you text saavy? Y N______

House Alarm Info: _____________________________________________________

Pets Present? Y N Notes: _______________________________________

Lead Time on Showings: ________________________________________________

Lockbox Info (include location): __________________________________________

Owner Name: _________________________________________________________

Best Email: ___________________________________________________________

Mobile Phone #/Carrier: _________________________________________________

Smartphone Y N Are you text saavy? Y N

Property Profile: Showing Instructions

With ShowingTime, we can quickly approve, decline, re-schedule, and cancel showingrequests from prospective buyers and their agents. This tool also requires feedbackafter showing-- it automatically sends it to the agent up to 3 times and produces areport for you that you'll receive weekly. Market data is also available, so we'll knowexactly where current buyers are looking and in what price range so we can adjust ourpricing and marketing accordingly if need be..

Property Profile: Home Stories

When prospective buyers walk through your

home, they'll most likely have questions their

agent can't answer right then and there. In an

effort to give buyers as much information as

possible and create a great experience for them as

they tour your home, we require special feature

cards to be on display and voice recordings

throughout.

What's a special feature card & voice recordings?

They're attention grabbers. A "did you know"

notice. Information that buyers wouldn't know

without asking you directly. Buying from a seller

is so impersonal-- this personalizes it a bit. This

also helps buyers REMEMBER your house-- the

average buyer looks at a minimum of 5 houses

each week in person and HUNDREDS online.

Property Profile: Home Stories

With Homes Stories audio recordings, home owners can talk directly to prospectivebuyers by telling a story about their home, a specific room, the neighborhood, andmore. This is a proactive selling technique that will engage qualified home buyers andentice them to act immediately.

How does this work:Using your smartphone, click on your Voice Memos app. Record a memory about aroom/space in the home, talk about how you updated the kitchen, talk about how thespace is perfect for entertaining, give recommendation to prospective buyers. Werecommend you write out your scripts and read them while recording and limit memosto 30 seconds or less.

Send each memo to your agent via email and they’ll do the rest. The agent will send youthe final playlist, titled by your home’s address, with all of your recordings, labeled foreach room.

3 ways buyers can hear your recordings:1. They come to the house for a private showing or open house and see the “text to hear”signs throughout the house. After texting the code to the phone number, they’ll receivean automated text message with a link to your playlist. As mentioned, all recordings arelabeled by room and the buyer can listen to them as they enter said room to hear fromdirectly from you.2. Place the “text to hear” info on all photos on the personal property site, social mediaadvertising. 3. Since all of our showings are confirmed through Showingtime, your agent will havethe information of the real estate agent showing your home. A message that includesthe link to your playlist will be noted on ShowingTime. Your agent will also send a textmessage and email to the showing agent telling them to share it with their buyers sothey can listen as they walk through the home. This will be sent upon confirmation anda few minutes prior to them arriving to your home.

Want to see it in action? Text the word DONAMIRE to (770) 226-5830 to see and heara sample playlist.

Property Profile: Join Nextdoor

Nextdoor is the free, private social network for

your neighborhood. It is the best way for you and

your neighbors to hear what’s happening in your

local community. When neighbors start talking,

good things happen. Nextdoor allows users to

connect with people who live in their

neighborhood and nearby neighborhoods.

Once you join, you'll have an opportunity to

notify your neighbors that your home will be for

sale.

new client listing%2fselling guide (1)

Documents