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CURRENT STATUS OF CSR IN
INDIA
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INTRODUCTION
CSR initiatives have been launched in India since the mid-1990.
Most big Indian corpor ations ar e engaged in some CSR
activities. As in the case of many countr ies, the pr ivate
sector is gener ally mor e active in this ar ea
than the gover nmental/ public sector .
It is also known as corpor ate r es ponsibility, corpor ate
citizenshi p r es ponsible business, sustainable r es ponsible
business , or corpor ate social perfor mance.
CSR ty pically includes issues r elated to business-
ethics, community-investment, environment, gover ance,
human-r ights, the mar ket place & the wor k place.
Concer ned about the car ing the human beings & its society.
Plays signif icant roles in the success & f ailur e of the
business.
Eg: IT com panies like TCS & WIPRO have developedsof twar e to hel p teacher s & childr en in schools across India
to f ur ther the cause of education.
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THE CHALLENGE OF
CORPORATE
SOCIAL RESPONSIBILITY
In India,over time, the ex pectations of tge publichas grown enor mously with demands focusing on
pover ty alleviation,tackling unem ployment, f ighting
inequality or for cing com panies to take aff ir mative action.
In India public sector com panies can s pend u p to 5% of
their prof its on CSR activities.
For ms of CSR diff er accor ding to the countr y or r egion.
In India, CSR has evolved to encom pass
em ployees,customer s, stakeholder s & notions of
sustainable development or corpor ate citizenshi p.
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CURRENT STATUS OF INDIAN
COMPANIES
90% All major Indian
Or ganization involved in CSR intiative.(TNS & times
foundation).
Pr ivate sector was mor e as com par e to Govt.
India has been r anked 2nd in glo bal Corpor ate Social
R es ponsibility.(TNS).
Indian f ir ms ar e most tr ans par ent in ter ms of gover nance,
policies & code of conduct.
The Indian corpor ate sector s pent US$ 6.31 billion on socialex penditur e dur ing 2007-2008.
Bhar at Petroleum & Mar uti Udyog wer e r anked as the best
com panies in India.
India was r anked 4th in the list, accor ding to social
enterpr ise CSR Asia¶s Asian Sustainability R anking (ASR ),
r eleased in Octo ber 2009.
Mostly CSR activities s pr ead in 20 states & Mahar ashtr a
gaining the most from them.
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About 36% of the CSR activities ar e concentr ated in the
state, followed by 12 % in Gujar at, 10 % in Delhi & 9 % in
Tamil nadu.(Industr y Body).
In 2009, the gover nment made it mandator y for all public
sector oil com panies to s pend 2 % of their net prof its on
CSR .
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CSR CEES
For med in 2006 by Columbia Univer sity f aculity of Ar ts &
Science.
Com panies should par tici pate in this & promote economic
growth.
Is CSR is good idea??????
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EG:OF COMPANIES
IN CSR
INFOSYS:It is a IT ser vices com pany with mor e than
114,000 em ployees & established in 1981.
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CSR IN INFOSYS
Par tici pate in var ious CSR activities.
Welf ar e progr ams for childr en.
Su ppor t the activities of institutes & Non-Gover nment
Or ganizations (NGOs) dedicated to healthcar e & education,
& cam paigns for skills development & community welf ar e.
INFOSYS commits 1 % of its prof it to social welf ar e.
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TATA
TCS
STEEL
MOTORS
TECH
TEA
TELE SERVICES
TAJ HOTELS COMMUNICATIO NS
POWER
TITAN INDUSTR IES
11th Most R e puted Com pany in the Wor ld.
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CSR ACTIVITES
A sur vey conducted by the website www.indianngos.com
r evealed that Tata s pent R s.1.5 billion on community
development & social ser vices dur ing the f iscal 2001-02 the
highest by any corpor ate house in India.
Placed equal im por tance on maximizing f inancial r etur ns as
on f ulf illing its social & environmental r es ponsibilities. Encour aged em ployees to shar e their skills with other s &
wor k with community-based or g¶s.
O pened hos pital & r ur al pro jects in 800 villages around
Jamshed pur , s pends about US$ 31.58 million as par t of it¶s
annual r evenue ex penditur e.
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ITC
Incorpor ated on Aug 24, 1910 under the name Im per ial
To bacco Com pany of India Ltd.
Cigar ettes & To bacco, Hotels, IT, Packaging, Pa per boar ds
& S peciality Pa per s, Agr i-business, Foods, Lif estyle
R etailing, Education & Stationer y & Per sonal Car e.
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CSR ACTIVITIES
ENVIRONMENT: ALL Environment, Health & Saf ety
Mgmt Sys in ITC confor m to the best inter national stds.
Close to 100% solid waste r ecycling.
SOCIAL: ITC¶s business gener ate livelihoods for over 5
million people.
ITC¶s glo bally r ecognized e-Chou pal initiative is the
wor ld¶s lar gest r ur al digital infr a benef iting over 4 million
f ar ming f amilies.
ITC¶s Water shed Development Initiative br ings pr ecious
water to near ly 35,000 hectar es of moistur e-str essed ar eas.
ITC¶s Sustainable Community Development initiatives
include women em power ment, su pplementar y
education,integr ated animal husbandr y progr ammes.
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RELIANCE
Founded by Dhir ubhai H. Ambani 1932.
Grou p¶s annual r evenues ar e in excess of US$ 44 billion.
Star ted with Textiles.
Now in Polyster , Fibr e inter mediates, Plastics,Petrochemicals, R etail, Petroleum R ef ining & Oil &
Gas Ex plor ation & Production.
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CSR INITIATIVE
EDUCATION:
10 Schools in India
Progr amme continues to su ppor t poor & br illiant students in
pur suing higher studies.
R IL su pplied notebooks, unifor ms & bags to students.
HEALTH CARE:
Developed Community Medical Centr es (CMC¶s).
Em ployees or ganize & par tici pate in blood donation cam ps.
R ur al Infr a Development.
Su ppor ting Prof essional Or ganisations & NGOs.
ACKNOWLEDGING & SUPPORTING TALENT:
R eal Heroes¶ is an initiative of C NN-IB N in par tner shi p
with R IL to honour the silent warr ior s of change, the
or dinar y people who have r ender ed extr aor dinar y ser vices
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for the better ment of other s.
DHIRUBHAI AMBHANI FOUNDATION:
Till date, the schemes have benef ited 7,281 students, 1056
of whom ar e physically challenged.
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HUL
In 1931,Unilever set u p its 1st Indian subsidiar y, Hindustan
Vanas pati Manuf actur ing Com pany.
On 17th Oct 2008, HUL com pleted 75 yr s of corpor ate
existence in India.
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CSR
Water Conser vation & Har vesting.
Shakti µs HUL¶s RURAL INITIATIVE:
It seeks to emower underpr ivileged r ur al women by
providing income-gener ating oppor tunities, health &
hygiene education through the Shakti Vani Progr amme, &cr eating access to r evelant info through the iShakti
community por tal.
S pecial Education & R ehabilitation.
ANKUR:In 1993,HUL¶s Doom Dooma Plantation Division
set u p Ankur , a centr e for s pecial education of challenged
childr en.
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SOME SUGGESTIONS
FOR INDIAN COMPANIES
Com panies should s pend at least 0.2% of it¶s sales on CSR
activities.
Com panies should also follow Glo bal R e por ting Initiative
guideless by publishing a se par ate CSR r e por t annually.
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