Download - Email Marketing Secrets… · and your ROI on email marketing campaigns by ... Attract new targeted clients ... maximum return on investment

www.AltitudeCommunications.com.au

Email Marketing Secrets…How to Attracts More Clients &

MAKE readers OPEN your emails

© Copyright Altitude Marketing & Communications. All Rights Reserved

Your Presentertoday is

Bill Doyle


Question?

Do you want to know HOW toturn prospects into raving fans


turn prospects into raving fansand cash?


How to increase your open rateand your ROI on email

marketing campaigns by


marketing campaigns bycreating irresistible emails that

convert to more sales.


Share my closely guarded secrets

• Top 3 email marketing misconceptions…

• 6 Ways Your Business Will Benefit fromEmail Marketing Right Away

• 100 Best Subject Lines for Email Marketing


• 5 Secret Emails That Will Help Your Business Crush theCompetition


The Small Business Guideto Email Marketing



Results in Advance…What I am about to share withyou has been used by business

owners just LIKE YOU!


owners just LIKE YOU!


“We received over 34new leads in less than 24 hours”

“The Fast Track program has been hugelyinstrumental in my business growth last

year and I am so grateful for this.“


year and I am so grateful for this.“

Terri Cooper, Real Estate Mastery


“Just this week we made over$10,000 using these strategies”

“The systems & strategies have beenphenomenal in allowing us with a small

base of staff to handle massive enquiries..“


base of staff to handle massive enquiries..“

Graham Park, Adventures in WeightLoss


“I increase my leads from mywebsite by more than 600%”

“My results were outstanding and I wishthat I hadn’t wasted my time with otherprograms… I recommend you take action


programs… I recommend you take actionand do it now.“

Meg Filip, Leadership Mastery for Women


What is email marketing?e mail mar ket ing (noun)

Email marketing is a form of direct

marketing which uses email as a means of:


marketing which uses email as a means of:

• Promoting products or services

• Providing education and positioning YOU as the expert

• Building brand awareness (regular eNewsletters)

• Generating conversions (sales, registrations,

subscriptions, etc.)



Top 3 email marketingmisconceptions…



Email marketing isn’t effective



Email marketing is all aboutspamming people



Email is dead… social mediais king now


Email is old. But it still rocks.“Since Ray Tomlinson sent that first email in 1971, it’s been the


“Since Ray Tomlinson sent that first email in 1971, it’s been thebackbone of all social technology. Forty years later, and it’s still themost powerful (digital) communication tool on earth.”

-Robert Bruce for Copyblogger.com


What’s more


The DMA projects email to drive $67.8 billion in sales in

2012 and $82.2 billion in sales in 2016.


Here’s why:


According to the Direct Marketing Association, email

marketing’s ROI for 2011 was $40.56 for every $1

invested-the highest ROI of all online marketing

channels…


6 Ways Your Business


6 Ways Your BusinessWill Benefit from

Email Marketing Right Away


Build relationships and influence



Build brand awareness



Attract new targeted clients



Generate more revenue per customer



Boost website traffic



Instant communications tools


to promote events, webinars, special offers


Which is why…


68% of small businesses surveyedin mid-2011 by Pitney Bowes listedemail as their preferred marketingchannel.



Nearly 3 times as many users employ email(1.4 billion) for communication as Facebook (500 million),

and over 10 times as many as Twitter (110 million).


Email Marketing Converts to More Sales



Challenges (there are a few)

• Time to dedicate effort (content creation, testing,


• Time to dedicate effort (content creation, testing,

reporting)

• Organization focus/planning

• Crafting an effective strategy

• Building and maintaining a list of contacts


But remember…

Email marketing’s ROI for 2011 was $40.56 for


Email marketing’s ROI for 2011 was $40.56 forevery $1 invested.

What else yields that kind of return?


How can YOUR business get themaximum return on investment


maximum return on investmentfrom email marketing?


Create Irresistible Subject LinesGet opened, get read, get more clients…

•100 Best Subject Lines for EmailMarketingFree copy to everyone valued


Free copy to everyone valuedat… $$$

… You be the judge!


5 Secret Emails That


5 Secret Emails ThatWill Help Your BusinessCrush the Competition


1. The Auto responderTrigger based emails

• Starts with an opt-in box on your website• Give them incentive or an irresistible offer• Follow up with a sequence of emails with specific

objectives• All on auto-pilot!


• All on auto-pilot!


2. The e-newslettere-Zine

•Humble powerhouse•Education = authority•Top of mind•Website conversions


•Website conversions•Increase traffic•Social comments•Referrals


3. The referralAsk for them

•Testimonials!•Social proof = gold•Reinforces and strengthens relationships•Opens dialogue


•Opens dialogue


4. The ‘we miss you’

•Re-engage clients/prospects

•Crazy effective!

•Option: include coupon, deal or discount



5. The offer

• Email drive buyers and sells!

• Great for low priced offers in particular

• Great for first step in sales process

• Offer coupons and short term incentives


• Offer coupons and short term incentives


*BONUS**BONUS*

6. The ‘thank you’

• Send an email immediately after purchase

• Thank them for being a customer

• Give incentive to purchase again, share with a friend,


etc.


Make sure you areusing ALL 6!


using ALL 6!


8 Email Marketing Copy Tips

•When writing your emailcopy throw everything youlearned in English 101 outthe window.


the window.

•Here is a simple 8 Stepguide to help you on yourway… (handout)


How to succeed with email 101

Always build your list!


Always build your list!


Always build your list

•Quality over quantity


•Practice regular hygiene

•Try to add to it everyday


We Practice What We Preach


•40+ NewLeads in lessthan 10 hours



Don’t Spam!



Don’t spam

Quantity isn’t important; quality is…


Quantity isn’t important; quality is…

• Email is about trust

• Understand CAN-SPAM regulations

• Don’t email too frequently

• Don’t be deceptive with your subject line



Be compelling



Be compelling•Write irresistible subject lines


•Create click-worthy content

•Include images

•Compelling offers and calls-to-

action



Be human



Be human• Even business emails are best with


personality

• Be warm, fun, casual, entertaining,

personal

• Remember that conversations have

TWO sides



Test, test, test



Test, test, test


•Split-test your subject lines

•Test various send times

•Test different content types

•Monitor your analytics


Overwhelmed?


Overwhelmed?


Start small


Start small


But do start


But do start


And keep going


And keep going


And remember…

According to the Direct Marketing Association,


According to the Direct Marketing Association,email marketing’s ROI for 2011 was $40.56 forevery $1 invested-the highest ROI of all onlinemarketing channels…


You CAN do it. WE can help.


www.FastTrackEmailMarketing.com


Questions?


www.FastTrackEmailMarketing.com

Download - Email Marketing Secrets… · and your ROI on email marketing campaigns by ... Attract new targeted clients ... maximum return on investment

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