Download - Event Marketing with Twitter
Event Marketing Women Veterans: Stand-down & Mini-Retreat
Penn Valley Community College, Kansas City
October 23, 2010
. Created & Presented by: Vilma Bonilla
What is Twitter?
Twitter Is Not A "Social Network"
Twitter is for news. Twitter is for content. Twitter is for information.
Basic TermsFollow to subscribe to somebody’s messages
Tweet an individual, public message
DM direct message is a private message on Twitter
RT retweet is to repost a valuable message from somebody else on Twitter and give them credit
Trending topics
the most-discussed terms on Twitter at any given moment
@username a public message to or about an individual
on Twitter
Hashtag the # symbol followed by a term and included in tweets is a way of categorizing all the posts on a topic
Shortened URLs
To fit links into the short messages, Twitter shrinks some URLs down automatically
Key Terms
Who will be tweeting?
Volunteers
Company
Sponsors
Public
Officials
Coordinated Chatter
Post-event buzz! Pre-event buzz!
Live event chatter!
Why create buzz?
Create
Interest
Stimulate Dialogue
Manage Expectations
Direct
Traffic
Build Relationships
Generat
e Goodwill
http://business.twitter.com/twitter101
Pre-event Buzz
Sponsor information Event registration and logistics.
Create clear expectations. Answer questions!
Live TweetsWelcome & acknowledge Retweet!
Solicit Feedback Answer Questions!
Monitor & Respond Direct Action
Post-event Buzz
Highlight conversations Follow up conversations
Thank you! Share success stories!
What’s your strategy?
60 Proven Ways to Increase Your Online Marketing Influence
www.twitter.com