Social Media Marketing Essentials

Using Popular Social Media Tools to Promote Your Business

Twitter Marketing

Introduction to Twitter

Learn How to Create an Attractive Twitter Profile

How Businesses Leverage on Twitter to Build a Brand

Strategies to Get More Tweeples to Follow You

More Third Party Tools That Will Help You Tweet Effectively

Introduction to Twitter

1,111,991,000 - number of Tweets to date

3,00,000 - number of Tweets/day

165,414 - number of followers of the most popular Twitter user (@BarackObama)

86,078 - number of followers of the most active Twitter user (@kevinrose)

63% - percentage of Twitter users that are male (from Time)

Singapore is the second largest Asia twittering country

Tweeples in Singapore

Learn How to Create an Attractive Twitter Profile

Why Have a Custom Twitter Background?

Personalization and Expression

Contact Info

Personal Branding

Artistic Creativity

Background

Background

Background

Background

Resources for Twitter Background

Take note “ The total image size should be around 1600px wide by 1200px tall

Mytweetspace.com

Twitbacks.com

Twittergallery.com

tweetstyle.com

sxc.hu

How Businesses Leverage on Twitter to Build a Brand

Listen to what others are saying about your brand

Broadcasting their promotions

Customer service

Provide updates that creates transparency

Domino's Pizza

Jetblue

DellOutlet

HRblock

Tampines1

Twitter Best Practices For Business

Don’t spam. This is one rule you can’t break

Follow style rules (“Heading 2 town l8. Dont nowot 4″)

Follow people who follow you

Be clear about who the sender is

Give your followers something of value for following you

Don't start following hundreds of people at once

Avoid ghost twittering if you can

Strategies to Get More Tweeples

Use Twitter as a tool for tech/customer support

Organize a contest through your Twitter profile

Evangelize Twitter on your blog/other blogs and include a link to your profile

Learn to pitch Twitter influencers with articles relevant to their interest

Explicitly ask another user to recommend your profile or exchange recommendations.

Find Tweeples like You

Wefollow.com

twitterholic.com

MrTweet.com

Lingos You Might Want to Know

Retweet - Retweeting is how Twitter users share interesting tweets from the people they are following

#Followfriday - Follow Friday is the day when you recommend users to all of your followers

Hashtags - Twitter hashtags help spread information on Twitter while also helping to organize it.

How Does a Retweet Look Like

- The Twitter user: @benparr I just heard that Apple is releasing new iPods in July!

- You retweet by posting: RT @benparr I just heard that Apple is releasing new iPods in July!

Tracking Retweet

Tweetmeme.com

Retweetist.com

Retweetradar.com

Get The Most Out of Twitter Hashtags

Get The Most Out of Twitter Hashtags

whatthetrend.com

Tagalus.us

hashtags.org

monitter.com

twilert.com

Third Party Tools That Will Help You Tweet Effectively

Selective Twitter Status

Ping.fm

Twitpic.com

Twhirl, TweetDeck, Seesmic

Tweetlater.com

Twtpoll.com

tweetstats.com