Adrian Iacomi [Cactus Ideas Ltd] @adrianiacomi

Fail by UXLearning from Failing

Agenda

✤ About me

✤ (UX) Failure

✤ Famous failures

✤ Let’s fail together [group work]

✤ Questions & Answers

✤ Adrian Iacomi15 years in the IT industry (UX Architect, Project Manager)

MSc in UX, IT University of Copenhagen

Experience with eCommerce, eLearning, HealthCare.

Other: tango, biking, snowboarding, photography and design

About me

(UX) Failure

Failure

Why we fail by Victor Lombardi [Rosenfeld Media]

✤ Engineering failure - the product doesn’t work as designed

✤ Design Failure - it function, but it’s so badly designed, that people can not use it

✤ Experience failure - the product physically works and people can use it, but using an undesirable / perfectible experience

Famous failures

Internet Explorer [1995- ...]the most hated browser on the web

Engineering Failure: Slow, Freezes, Less Secure,

BMW iDrive [2002 - ...]one button to rule them all

Design Failure: Radically New, Losing Focus On Driving, Testing On Different Markets?

Improve The Product!

Google Wave [2010]mail, chat, maps, browser, text, photos, projects, people, all !!!

Experience Failure: No Mvp, Too Many Features, Too Many Hats

Fail Fast And Cheap!

Let’s fail together (group work)

1. Pirates

A) Intro [5 min]

1. choose a pirate name (uX related)

2. write the name in front of you

3. present yourself

B) Work and pillaging [10 min]

1. Scenario: you are part of a pirate crew, but you got payed off by the authorities to sabotage the pirates

2. Brainstorm - as many ideas possible to sabotage the boat

3. Present to your team members your solution

[duration 15 min]

2. Design failure

1. Split in two teams

Team A: sabotage

Team B: saviours

2. Check the project description on the table.

3. A team write down best ways to make the project fail

4. B team write down possible solutions

!!! each for itself, hide them from the opposing team

5. Fight! Team A show challenges, Team B try to have the written solution

!!! Keep score

[duration: 20 min]

3. Let’s fix it

How would you fix / prevent the major failures proposed before:

A. IE

B. BMW iDrive

C. Google Wave

[duration: 15 min]

Questions & Answers

Thank you :)