you can do better! improve your design process (ux scotland)
TRANSCRIPT
peter1970
commodore 16
computer science & ergonomics
20 years at interactive agencies
design process freak
in-house UX strategist
a designa specification of an object,
manifested by an agent,intended to accomplish goals,in a particular environment,
using a set of primitive components,satisfying a set of requirements,
subject to constraints
to designto create a design,
in an environment where the designer operates
to designto create a design,
in an environment where the designer operates
deliverables
‘deliverable’ is a term used in project managementto describe a tangible or intangible object,
produced as a result of the project,that is intended to be delivered to a customer
(either internal or external).
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews
business
design
researchevaluation
strategyproject
pitch
position
roadmap
service design
prototype
test
estimate
beta
conceptdetailed design
sketch
personas
competition
example estimate
assuming we design 10 wireframes (5 complex + 5 medium)
plus 15 components we estimate
we need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
competitor
competitorcompetitor
competitorcompetitor
big competitor
big competitor
competitor
competitor
sub-brandcommunities
corebrand
onlinesupport
onlinesales
client
competitor
competitorcompetitor
competitorcompetitor
big competitor
big competitor
client competitor
competitor
sub-brandcommunities
corebrand
onlinesupport
onlinesales
client
area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
to designto create a design,
in an environment where the designer operates
to create a design,in an environment where
the designer operates
to designto create a design,
in an environment wherethe designer operates
to create a design,in an environment where
the designer operates
design processsubstantial disagreement exists
concerning how designersproduce designs.
1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;
analysis, design and implementation are contemporary and inextricably linked
dynamic
stable
internal external
1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
80-20 rule for problems
1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
80% 20%
80-20 rule for time spent
20% 80%1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
80-20 rule for time spent
20% 80%1. the design process is plan-driven
2. designers attempt to optimize a design candidate for known constraints and objectives
3. the design process is understood in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion to generate design candidates
3. no sequence of stages is apparent;analysis, design and implementation
are contemporary and inextricably linked
assumes you have a process
why document a process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it
1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
1 2 3 4userresearch conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience
userresearch conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
10 steps1.identify your current deliverables2.create diagram with deliverables & phases3.describe activities, specifying input & output4.present process to rest of company5.improve diagram & descriptions
...
10 steps...
6.create templates & instructions for deliverables7.update diagram & descriptions8.promote your process, internally & externally9.measure & evaluate working with the process10. continue to improve the process
to designto create a design,
in an environment where the designer operates
to designto create a design,
in an environment where the designer operatesand keeps improving
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreviewtest
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviewswhich deliverable
userresearch conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
where in the process
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
a plan for improvementI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
write a planI will <do something>
together with <another role>and we will change <a part of the process>
to improve <a success metric>before <a deadline>.
to designto create a design,in an environment
where the designer operatesand keeps improving