Download - FEC 2016
Best Practices to Avoid Social Media Overload!!
What I learned last night….
Hospitality Suite.
#1 Focus on a few, ignore
the rest.
Be active on the sites your prospects and
customers frequent most.
Why Website?• Give Prospects and Potential Employees a
Positive Impression
• You may not win the biz, but you could lose it…
• Collect their info
• Look modern, up to date
#2 Don’t wind up on websitesthatsuck.com
Website Pitfalls
• Color Pollution
• Critical info not above the fold
• Social Proof
• No Opt-in box
• Not mobile responsive
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
#3: Don’t Let Your Social Media Sites Die on the Vine!
Nothing kills credibility faster than an
untouched profile.
Why LinkedIn?• Where executives go to ‘Kick Your Tires’
• Best recruitment tool
• Powerful business development opportunities
#4: LinkedIn Best Practices
Be Proud of Your LinkedIn Profiles
Makeover Your Profile
• Headshot and Background Photo
• Professional Summary
• Title and tagline
• Quality recommendations
Quality Recommendations
#5 Stay ‘Top of Mind with Customers, Prospects and
Recruits
Write Compelling Content
• Add Value
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
• Get your thoughts out of your head.
Syndicate to Keep Your Sanity
Why Facebook?
• Opportunity to humanize your business.
• Greatest CRM tool on the web.
#7: Strengthen VIP Relationships on Facebook
Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
In Summary: Fish where the Fish Are
Don’t try and do it all yourself.
Think outside the box!
Focus on a few, forget about the rest.
Thank you!
• www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)