Best Practices to Avoid Social Media Overload!!

What I learned last night….

Hospitality Suite.

#1 Focus on a few, ignore

the rest.

Be active on the sites your prospects and

customers frequent most.

Why Website?• Give Prospects and Potential Employees a

Positive Impression

• You may not win the biz, but you could lose it…

• Collect their info

• Look modern, up to date

#2 Don’t wind up on websitesthatsuck.com

Website Pitfalls

• Color Pollution

• Critical info not above the fold

• Social Proof

• No Opt-in box

• Not mobile responsive

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

#3: Don’t Let Your Social Media Sites Die on the Vine!

Nothing kills credibility faster than an

untouched profile.

Why LinkedIn?• Where executives go to ‘Kick Your Tires’

• Best recruitment tool

• Powerful business development opportunities

#4: LinkedIn Best Practices

Be Proud of Your LinkedIn Profiles

Makeover Your Profile

• Headshot and Background Photo

• Professional Summary

• Title and tagline

• Quality recommendations

Quality Recommendations

#5 Stay ‘Top of Mind with Customers, Prospects and

Recruits

Write Compelling Content

• Add Value

• FAQs

• Client Case Studies

• Client interviews

• Talk in terms of their interests

• Get your thoughts out of your head.

Syndicate to Keep Your Sanity

Why Facebook?

• Opportunity to humanize your business.

• Greatest CRM tool on the web.

#7: Strengthen VIP Relationships on Facebook

Activity

• Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

In Summary: Fish where the Fish Are

Don’t try and do it all yourself.

Think outside the box!

Focus on a few, forget about the rest.

Thank you!

• www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)