FINAL PROGRESS PRESENTATION

Vivien Chai Su Hui

Foong Kwan Chin

Soh Ee Laine

Priyatharhisini Selvaraj

Shirley Chua

LAKESIDE HOTEL 4, GROUP 8

MISSION AND VISION STATEMENT

Our Mission

To be one of the

greatest and finest

hotels with a

competitive edge by

providing our

customers an

enriching and pleasant

experience with us!

Our Vision

Our vision is to

provide excellent

service and achieve

our customers’ needs

and the organization’s

goals as well as

embrace continuous

improvement and

development.

Providing you the best of the best!

TARGET MARKET

Month 1 – 3 Month 4 – 12 Month 13

•Business •Business •Corporate/ Business Meetings

•Business •Corporate Contracts •Corporate/Business Meetings

•Familiies •Families •Families•Association Meetings

STRATEGIES • Target different segments during different market occupancy rate • Lower Room Rates according to market occupancy • Investments : Marketing and Hotel Amenities

REVISED STRATEGIES •Maintain Room Rates regardless of market occupancy•Compare different competitors room rates to get the best rate

Competitor A

Competitor B

CURRENT CASH BALANCE

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH13

$(200,000)

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$6,625

$258,655

$457,290

$567,955

$708,161

$802,736

$916,945

$323,000

$(35,130)

$431,536 $491,203

$629,414

$856,906

MONTHLY PROFIT

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH13 $-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$6,625 $265,280

$722,570

$1,290,525

$1,998,686

$2,801,422

$3,718,367 $4,041,367

$4,006,237 $4,437,772

$4,928,975

$5,558,389

$6,415,295 ACCUMULATED PROFIT

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH138.70%

8.80%

8.90%

9.00%

9.10%

9.20%

9.30%

9.40%

9.50%

9.60%

9.70%

9.45%

9.25%9.32%

9.54%

9.09%

9.47%

9.03%

9.16%

9.60%

9.52%

9.22%

9.06%

9.36%

MARKET SHARE BASED ON REVENUE

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH138.40%

8.60%

8.80%

9.00%

9.20%

9.40%

9.60%

9.80%

9.24%

8.84%

9.28%

9.59%

9.16%

9.50%

8.95% 8.99%

9.54% 9.52%

9.36%

9.18%

9.38%

MARKET SHARE BASED ON ROOMS SOLD

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH130.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

39.86%

49.05%

57.79%61.93%

67.69%71.55%

75.55%

51.65%

38.57%

57.35%59.87% 61.93%

71.76%

OCCUPANCY PERCENTAGE

MONTH1 MONTH2 MONTH3 MONTH4 MONTH5 MONTH6 MONTH7 MONTH8 MONTH9 MONTH10 MONTH11 MONTH12 MONTH13 $-

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

$67.46

$83.65

$95.98 $102.90

$113.31 $119.76

$127.29

$86.91

$62.95

$93.68 $97.92 $100.58

$118.15

REVPAR

Average Room Rate Quality Rating Market Average Rating Monthly Profit

MONTH 1 169.25 101.96 98.50 6,625

MONTH 2 170.53 106.46 105.75 258,655

MONTH 3 $166.08 106.75 104.29 457,290

MONTH 4 166.15 105.31 103.54 567,955

MONTH 5 167.39 105.38 103.41 708,161

MONTH 6 167.37 103.56 101.20 802,736

MONTH 7 168.49 104.68 101.57 916,945

MONTH 8 168.28 102.53 101.01 323,000

MONTH 9 163.18 106.54 106.49 -35,130

MONTH 10 163.36 108.33 108.98 431,536

MONTH 11 163.56 106.05 106.31 491,203

MONTH 12 162.40 105.68 106.24 629,414

MONTH 13 164.65 106.59 106.59 856,906

Month 13

Variables 1 50%

2 55%

3 65%

4 70%

5 80%

6 85%

7 90%

8 65%

9 40%

10 55%

11 65%

12 70%

13 80%

Occupancy 5 9 6 3 6 3 6 9 1 2 5 6 4

Rooms Revenue 1 4 4 2 5 1 6 6 1 2 6 7 3

Total Revenue 1 4 4 2 5 1 6 6 1 2 6 7 3

Market Share based on No of Rooms

5 9 6 3 6 3 6 9 1 2 5 6 4

Market Share based on Revenue

1 4 4 2 5 1 6 6 1 2 6 7 3

REVPAR 1 4 4 2 5 1 6 6 1 2 6 7 3

ADR 5 2 4 6 6 6 5 5 5 5 7 10 6

Yield Management 1 1 1 1 1 1 1 1 1 1 1 1 1

Operating Efficiency Ratio 1 7 6 7 5 6 4 5 1 4 4 9 10

Profit Margin 3 4 6 4 6 6 6 6 4 6 7 4 2

PROBLEMS : ROOM ALLOCATION

TOO HIGH DEFICIT IN ROOMS FOR

ASSOCIATION MEETINGS

TOO HIGH DEFICIT IN ROOMS FOR

ASSOCIATION MEETINGS

EIGHTH ROUND

MARKETING EXPENDITURES

ADVERTISING

SALES FORCE

PROMOTIONS

PUBLIC RELATIONS

11TH ROUND

ADVERTISING

SALES FORCE

PROMOTIONS

PUBLIC RELATIONS