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FINAL PROGRESS PRESENTATION

Vivien Chai Su Hui Foong Kwan ChinSoh Ee LainePriyatharhisini SelvarajShirley Chua

LAKESIDE HOTEL 4, GROUP 8MISSION AND VISION STATEMENTOur MissionTo be one of the greatest and finest hotels with a competitive edge by providing our customers an enriching and pleasant experience with us! Our VisionOur vision is to provide excellent service and achieve our customers needs and the organizations goals as well as embrace continuous improvement and development. Providing you the best of the best!TARGET MARKETMonth 1 3Month 4 12Month 13BusinessBusiness Corporate/ Business MeetingsBusiness Corporate Contracts Corporate/Business MeetingsFamiliiesFamiliesFamiliesAssociation Meetings

STRATEGIES Target different segments during different market occupancy rate Lower Room Rates according to market occupancy Investments : Marketing and Hotel Amenities REVISED STRATEGIES Maintain Room Rates regardless of market occupancyCompare different competitors room rates to get the best rate

Competitor ACompetitor BCURRENT CASH BALANCE

Average Room Rate Quality RatingMarket Average Rating Monthly Profit MONTH 1 169.25 101.9698.50 6,625 MONTH 2170.53 106.46105.75258,655 MONTH 3$166.08 106.75104.29 457,290 MONTH 4 166.15 105.31103.54 567,955 MONTH 5 167.39 105.38103.41 708,161 MONTH 6167.37 103.56101.20 802,736 MONTH 7168.49 104.68101.57 916,945 MONTH 8 168.28 102.53101.01 323,000 MONTH 9163.18 106.54106.49-35,130MONTH 10163.36 108.33108.98 431,536 MONTH 11163.56 106.05106.31 491,203 MONTH 12162.40 105.68106.24 629,414 MONTH 13164.65 106.59106.59 856,906 Month 13

Variables1 50%2 55%3 65%4 70%5 80% 6 85% 7 90% 8 65%9 40%10 55%11 65%12 70%13 80%Occupancy5963636912564Rooms Revenue 1442516612673Total Revenue1442516612673Market Share based on No of Rooms5963636912564Market Share based on Revenue1442516612673REVPAR1442516612673ADR52466655557106Yield Management1111111111111Operating Efficiency Ratio17675645144910Profit Margin3464666646742PROBLEMS : ROOM ALLOCATION

TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGSEIGHTH ROUNDMARKETING EXPENDITURES

ADVERTISING

SALES FORCE

PROMOTIONS

PUBLIC RELATIONS11TH ROUND

ADVERTISING

SALES FORCE

PROMOTIONS

PUBLIC RELATIONS