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Unleashing Digital Customer Experience Day 1

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Progress Corporate PowerPoint Template

Unleashing Digital Customer Experience

Day 1

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

1Progress

The Problem with Customer Experience

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.Poll who is using both PC/laptop, a mobile device AND social networks?

Poll who of you is a marketing professional in a similar situation?Progress2

What We Heard from the MarketImproving customer experience is the #1 priority for organizations and digital is the big focus in achieving this.Key make or break stakeholders are CEO, CMO, CIO. Barriers to delivering improved customer experience are lack of centralized strategy, reliance on IT team, cultural resistance and lack of digital skills. Organizations say they have 1 or 2 years at best to make significant inroads with digital transformation before they suffer financially / competitivelyProgress & LoudHouse Survey707 decision makers who are involved with the digital strategy for their organizationMarch 2016

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

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2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

That Lead us to Digital TransformationFocused on optimizing business outcomesWith an initial focus on customer engagementWhile continuing to support operational efforts

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

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Many organizations struggle providing a compelling website experience, and while they experiment with mobility, supporting a dynamic omni-channel engagement model is beyond their reach.

Omni-Channel Engagement

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

Progress6

Develop & Manage Mobile Apps & ProjectsRapidly Build & Deploy Cloud Applications

Leading UX support for compelling Apps

Optimize Customer Experience & Manage High-Fidelity, Web Sites

Foundation for Digital BusinessCUSTOMER CHALLENGE

PROGRESS SOLUTION

RAD

Mobile

Develop

CMS & Digital Experience

Sophisticated rules, operational analytics & reportingSUPPORTED BY RICH BUSINESS RULES & ANALYTICS

Data connectivity and integration to any cloud or on-premise data sourceLEVERAGING ANY DATA

2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

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2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.Progress DigitalFactory is a digital acceleration platform that optimizes customer engagement:across all digital channels, tracking a comprehensive view of the customer journey, optimizing engagement with actionable insights Organizations can now engage with customers in the right way at the right time driving conversions & revenue

What are we doing about it? Our value proposition.We make IT AND Marketing heroesWe help them work togetherBuilding the Front-end ERP of the future: tying experience management, engagement, inbound marketing and commerce and aligning that to all the back-end systems and functions so that:You can serve the customers in a consistent way, across all journeys and all channelsAlign the whole company and systems to do the above fast, really fast

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2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.#Templates 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.