The Good, the Bad and the Ugly

MARKETING ACADEMIC

LIBRARY RESOURCES

Nader QaimariSVP, Marketing & SalesGale Cengage Learning

Carol Anne GermainInformation Literacy Librarian

University of Albany

TODAY

COMMUNICATION ESSENTIALS

WHY MARKET?

MARKETING PLAN

LIBRARIANSCAN’T BE WRONG

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NEARLY

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274 267245

158

111 109 101 92 8875 74

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The

Right

mix

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eBooks collecting virtual dust?made possible by

Expensive subscriptions going unused?

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Do students brag about NOTusing the library?

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Are you observing lowcounts for online

resources?

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made possible by

1

3

Buy-in from Library staff

Get the word out to patrons

Collaborate with faculty, administration and campus units

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Point person Mission Environmental scan Target audience(s)Define current services and resourcesGoals/objectives

Short-term Marketing PlanLong-term Marketing Plan

Design promotional strategiesBudgetCalendarDevelop assessment toolsReview ProgressOverview

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probably

Point Person

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Department SecretariesDeans and ChairsSupport Services

FacultyStudents

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Target Audience(s)First Year Experience Classes

Subject-Specific CoursesGraduate Students

Researchers Athletes

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SHORT-TERMSpecific Databases

LONG-TERMMulti-year curriculum

Goals

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Design promotional strategiesOne Shot SessionsCourse DevelopmentEmbedded LibrarianSocial Media OptionsAssignments

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QUESTIONS:

Are students using the materials in assignments?

Are your eResource statistics increasing?

TIPS:

Survey faculty about the use of electronic materials in papers.

Conduct campus research to determine use and effectiveness.

Assessment Tools

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if your plan isworking

you will

results

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the marketing planwhat you’ve donewhat to continuenew strategies

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REVISIT REEVALUATE

DECIDE CHOOSE

KEEP

ANDCALM

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PRESS RELEASES

SOCIAL MEDIA POSTS

EFFECTIVE ADS For You

Curriculum alignment

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And more...

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iowaaea

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DEPOSIT

ACCESS

OWNmade possible by

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Take the risk out

OF PURCHASING

Learn More

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About providing all Gale titles on GVRL

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