gale's charleston session - marketing academic library resources
DESCRIPTION
From our session at the Charleston Conference, 7 November 2013, hosted by Nader Qaimari, SVP, Marketing & Sales for Gale, part of Cengage Learning, and Carol Anne Germain, Information Literacy Librarian, University of Albany. Participants will learn outcomes of an academic library survey conducted July, 2013. Suggestions for academic institutions and an overview of free resources and materials available from Gale dedicated to your library's success are covered.TRANSCRIPT
The Good, the Bad and the Ugly
MARKETING ACADEMIC
LIBRARY RESOURCES
Nader QaimariSVP, Marketing & SalesGale Cengage Learning
Carol Anne GermainInformation Literacy Librarian
University of Albany
TODAY
COMMUNICATION ESSENTIALS
WHY MARKET?
MARKETING PLAN
LIBRARIANSCAN’T BE WRONG
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NEARLY
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274 267245
158
111 109 101 92 8875 74
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The
Right
mix
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eBooks collecting virtual dust?made possible by
Expensive subscriptions going unused?
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Do students brag about NOTusing the library?
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Are you observing lowcounts for online
resources?
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1
3
Buy-in from Library staff
Get the word out to patrons
Collaborate with faculty, administration and campus units
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Point person Mission Environmental scan Target audience(s)Define current services and resourcesGoals/objectives
Short-term Marketing PlanLong-term Marketing Plan
Design promotional strategiesBudgetCalendarDevelop assessment toolsReview ProgressOverview
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probably
Point Person
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Department SecretariesDeans and ChairsSupport Services
FacultyStudents
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Target Audience(s)First Year Experience Classes
Subject-Specific CoursesGraduate Students
Researchers Athletes
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SHORT-TERMSpecific Databases
LONG-TERMMulti-year curriculum
Goals
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Design promotional strategiesOne Shot SessionsCourse DevelopmentEmbedded LibrarianSocial Media OptionsAssignments
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QUESTIONS:
Are students using the materials in assignments?
Are your eResource statistics increasing?
TIPS:
Survey faculty about the use of electronic materials in papers.
Conduct campus research to determine use and effectiveness.
Assessment Tools
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if your plan isworking
you will
results
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the marketing planwhat you’ve donewhat to continuenew strategies
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REVISIT REEVALUATE
DECIDE CHOOSE
KEEP
ANDCALM
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PRESS RELEASES
SOCIAL MEDIA POSTS
EFFECTIVE ADS For You
Curriculum alignment
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And more...
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iowaaea
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DEPOSIT
ACCESS
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Take the risk out
OF PURCHASING
Learn More
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About providing all Gale titles on GVRL
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