Lunch + Learn, 11/30/11

What we will cover

+ What we did

+ Simplicity matters…and it pays!

+ Simplicity = loyalty

+ Simplicity leaders & laggards

+ How to think simple

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Who we surveyed

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Simplicity pays

A portfolio comprised of the publicly traded stocks of the top 10 brands in the Global Brand Simplicity Index significantly outperforms both the Dow and S&P 500 over the past three years.

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Businesses are leaving profits on the tableAmerican businesses stand to capture over $27B a yearSimplify and you shall receive. The health insurance industry could stand to capture the most, more than $4.3 billion to be precise, through clearer, understandable communications.

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Simplicity increases loyalty

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Technology, retail and fast-food brands dominate the Global Top 10

Global Top 10 BrandsIntuitive experiences and design, both online and in-store, are notable attributes of the brands in this year’s top 10.

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The bottom 10 global brands were seen as under-delivering on their promises to customers Global Bottom 10 BrandsCar rental services and insurance cluster at the bottom of the brand simplicity index.

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Retail, restaurants, media and shipping brands are represented among the US top 10US Top 10 Brands

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Simplicity and the technology we use

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Simplicity and the retail experience

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Think Experience

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Think Human

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Think Innovation

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Think Consistency

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