The Art of
Social
Media
@GuyKawasaki and @PegFitzpatrick
Thank you to our sponsors!
Presented by:
Owen Fuller
Chief Qwizard
@owenfuller
Bonus Webinar Tomorrow:
Half Million Dollar Quiz
Friday at 1pm EDT
go.qzzr.com/half-million
Housekeeping
• A recording of this webinar will be
sent to attendees
• Look for the recap post on the
Qzzr blog later today
• Post your questions in the
question box for the Q&A Session
• Live tweet with #qzzrguy
The Art of Social Media
Think Tinder not eHarmony
Avatar
• Face
• Not-cropped
• Asymmetric
• Front-lit
Cover
• Story
• Black is the new orange
• Optimized size
Add graphics to every post
Repeat your posts
Ensure pinnability
Experiment constantly
Variables
• Comment area: link or not?
• Photo: auto or manual?
• Title/text: leave or cut?
Target with Facebook
Order your Instagram filters
Upload to Facebook and embed
everywhere
Always be Canva-ing
The Art of
Social
Media
@GuyKawasaki and @PegFitzpatrick