Download - How to Turn Your Customers Into Affiliates
How to Turn Your Customers..
Into Affiliates!
Ryan Leewww.ryanlee.com
Poll: How to Turn Your Customers Into Affiliat...
Why Should You Listen to Me?
• Started in 1999 in parent’s basement• Former gym teacher and recreational
therapist• Businesses now generate 7 figures a
month.. all while working from Starbucks
It’s Getting Tougher for “Super Affiliates”
• More expensive• More competitive
Pay Per Click Rates Are Rising…
According to the Direct Marketing Association…
Paid search had an average cost per click of $3.79
You Can’t “Out-SEO” Google
You MUST Turn Your Customers into Your
Best Lead Source!
Traditional Businesses
They Rely on REFERRALSand Create Referral Systems..
Why Don’t You?
To Pay or Not to Pay…
My Recommendation
• Start with pure intentions… and simply ask for their help
• Here’s how to do it…
5 Steps to Turn Them Into Your Best New Lead Source…
Step #1: Start With Your “Why”
What Does Your Company Stand For?
Rally Them Around a Causeor Movement
My Example…
Shoes?
Step #2: Create Remarkable Products and Services…
Forget the Win:Win
• You want to go for the Lose:Win• Give your CUSTOMER the better end
of the deal• This is EVERYTHING!!!! – if not,
they will never be your biggest fan!
The 10X Rule
• How can you deliver 10 TIMES value?• What can you ADD to over-deliver?• Unannounced bonuses?• Digital programs?• Free shipping?
My Example…
Step 3: ABTAlways Build Trust!
They Will NEVER Refer Friends if They
Don’t Trust You…
Commission Doesn’t Matter!
TRUST is the New Currency
Be Transparent
• Give them a true “behind the scenes of your business”
• If you screw up – admit it• Say an honest “I am SORRY”
Be Prolific
• Add new content/communications AT LEAST 4 times a week
• Blog• Email • Facebook/Twitter updates
Step 4: Find Ways to Connect “Live”
Choices..
• Teleseminar bridge lines (freeconferencecall.com)
• Webinars(gotowebinar.com)
Weekly Live Training
• Can be Free• Can be Paid “Inner
Circle”• Training • Q & A• Special guest
exerts
Ask for Feedback!
• At the end of EVERY live session• Send them to your Facebook Fan
Page• Be very SPECIFIC
Real, Viral Endorsements!
Step #5: Make it Easy to Join Affiliate Program
The Next Step…
But it’s not for everyone.
Remember, Most of Your Customers…
• Do NOT have an email list• Do NOT have a web site• Do NOT buy ads
• You cannot treat them like every other affiliate
What They DO Have…
• Facebook profile • Twitter account• LinkedIn profile• Flickr• Pinterest
Short Promos
• Sample short 140 character posts (twitter, email and facebook status updates)
Graphics
• Graphics that get attention (facebook, pinterest)
People LOVE Info-Graphics
Ramp it Up with Contests..
• Limited time contest for most referrals
• Give away prizes• iPads, iPods, etc.
Take Care of Your Customers…
And They will Take Care of You!
Ryan Leewww.ryanlee.com
Poll: How to Turn Your Customers Into Affiliat...