How to turn customers into Brand Ambassadors

NORTHERN ILLINOIS MARKETING PROFESSIONALS

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Audrey CarpenterPresenter

MediaTeachingMarketingiMBA Program

What is Northern Illinois Marketing Professionals?

• A GROUP OF WORKING MARKETING PROFESSIONALS IN THE ROCKFORD AND NORTHERN ILLINOIS AREA WHO DESIRE TO COLLABORATE AND NETWORK WITH EACH OTHER AS THEY LEARN ABOUT EMERGING TRENDS AND INSTITUTE BEST PRACTICES IN OUR FIELD. FOUNDED BECAUSE THERE IS NO GROUP IN THE AREA THAT MEETS THIS NEED.

• YOU’RE COMING IN JUST AT THE RIGHT TIME – THE BEGINNING!

• MOVING FORWARD THE GOAL IS TO HAND THE BATON OFF TO OTHER MEMBERS WHO WILL WANT TO PRESENT THEIR OWN MARKETING TOPICS.

• PLEASE INVITE OTHERS. YOU CAN FIND THE GROUP ON LINKEDIN UNDER THE GROUP’S NAME.

https://www.linkedin.com/groups/8568189

“Northern Illinois Marketing Professionals”

Before we jump into Marketing…

Let’s take a moment to talk about something equally as important:

Leadership!

Whether you are a telemarketer or the CEO…

Leadership isn’t a title, it’s a mindset. Leaders know that their most important asset in their organization is their PEOPLE. But to be sure, no matter where you are in the organization, you can lead. Indra Nooyi

CEO of Pepsi

AMERICAN MARKETING ASSOCIATION, CHICAGO CHAPTER

EVENING WITH AN EXPERTWOMEN IN SENIOR LEADERSHIP

Tuesday, September 20, 2016 | 5:30 – 9:00 pm

Loyola University

Dorri McWhorter, CEO, YWCA Metro ChicagoLisa Petrilli, Chief Operating, Marketing & Strategy Officer, The ThreadSandra Wilson, COO, Wheels Inc.Toni Irving, Executive Director, Get In ChicagoWendy DuBoe, President, CEO, United Way of Metro ChicagoSusan Rosenstein, President, Susan Rosenstein Executive Search Limited

I have an extra ticket. You can connect with me after webinar if interested.

And now on to Marketing

How can you lead in marketing?

We know that marketers are people who communicate the value or need of a product, service or cause.

But they are only half of the equation. The other half is the consumer. How can you lead consumers to respond the way you want them to?

Let’s consider this: Nothing will build up or tear down a brand more quickly than word of mouth opinions from customers. Plug that into modern digital channels and overnight you can be scrambling to keep up with demand, or mobilizing your PR leaders for crisis management.

So wouldn’t it make sense to make your customers not just customers in a one-time sales cycle, but actual long-term brand ambassadors?

Brand ambassadors champion your product. They repeatedly buy and also refer others. They comment, discuss and evaluate your product and then share their experience about your product with others across various platforms.

See the difference? Do you have customers or brand ambassadors?

“Provide an experience rather than just exposure.”

When you do that, you will build brand ambassadors. How have companies done that? Let’s take a look…

More than 500 million tweets from one campaign!!

Jack Daniel's

Tennessee Whiskey’s

Bar Stories, is a

website that invites

users to submit their

funniest bar stories

and publishes their

tales for all to enjoy.

They also ask the

public for new drink

recipes using Jack

Daniel’s. Fans are

happy to participate –

they want to appear

savvy and clever to

their friends.