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1 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Immediate Steps You Can Take for a Flawless Holiday Season
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2 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
With only 91 days until the most important online
retailing days of the year, how should you focus your
resources to create a flawless digital experience?
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3 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
• Lessons learned from 2014
• Outlook for 2015 holiday retail season
• Key trends and demographics
• Three key areas for digital readiness:
• Monitor
• Optimize
• Test
Agenda
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Meet the Panelists
Mark Eshelby
Senior Product Manager
Dynatrace
Brian Brumfield
Load Testing Practice Manager
Dynatrace
Mike Sage
Chief Evangelist
BlazeMeter
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5 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
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6 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
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Trend: Declining consumer attention
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Trend: Longer online shopping season
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Trend: Mobile growth continues
US smartphone penetration by demographic
Source: ComScore, April 2015
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Trend: Omni-channel
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11 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Things You Can Still Do to Prepare
1.Monitor
2.Optimize
3.Test
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12 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
1. Monitor: Where are you looking to find performance pain?
25%
34%
37%
54%
Problematic cloud services, 3rdparty content or managed service
providers
Problems outside IT control (e.g.,Internet, user environment)
Application-related problems
Infrastructure or network-relatedfailures/problems
Most significant contributors to performance issuesS
pan o
f C
ontr
ol
DIRECT
INDIRECT
Source: Forrester Consulting study, March 2015
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Understand Real User Behavior and Experience
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Create a Performance Baseline
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Benchmark Against Your Competition
Response Time Avg. Bytes Avg. # Objects Avg. # Hosts
Top 10 Retailers
Bottom 10 Retailers
Response time = 1.48s
Bytes = 1,712,605Objects = 109
Hosts = 24
Response time = 6.97s
Bytes = 2,918,640Objects=224
Hosts=47
Source: Dynatrace Benchmark Top 50 Retailers Black Friday/Cyber Monday 2014
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AverageResponse
Average # Bytes
Average # Objects
Average # Hosts
Top 10Retail Homepage 2.29s 398,656 28 9
Bottom 10 RetailHomepage 10.47s 1,554,495 144 44
…and don’t forget Mobile
Worst performer 3,018,371 bytes with 265 objects downloaded
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17 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Take Control of Third Parties
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Best Practice
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2: Optimize
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The Dynatrace Difference
What’s going on at the
end-user’s device?
3rd party services
performing well?
Database bottleneck?
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21 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Best Practice
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3: Test
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23 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Java .NET PHP C++ Oracle SAP CICS Big DataJava .NET PHP C++ Oracle SAP CICS Big Data
Testing End to End
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24 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Mobile: It’s about to get real up in here
“We were totally paralyzed.”
Jason GoldbergerPresident, Target.com and mobile
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25 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
New Year’s resolution: continuous performance
AGILE1+ code change per week
Traditional
“LOCK DOWN”
Meet
or
beat
rev
en
ue t
arg
ets
20%
Source: Internet Retailer 2014 Holiday Survey, April 2015
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26 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Best Practice
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27 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Want to speak with our Experts? Phone: 1-888-833-3652
Email: [email protected]
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