Download - IncrediBull October 2012
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We knoWWhat
marketing is about.
(see “49%” on previous
page.)
But we MaKe the Bull brilliant,
bold, and
bad-ass.
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we wORK wITH YOU TO cReaTe
original,ComPelling
brand strategies that leave a lasting
imPression.
You’ll need us When:
1. You’re killing it right now, but you’re short on long- term strategy.
2. Your elevator pitch causesmass exodus.
3. Your branding seems older than you are.
4. You caught 8 people playing angry Birds at the launch.
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What makes us incredibull?(in brief)
When people ask what we do, it’s hard to
keep our answer short and sweet. We tell
the grown-ups that we’re high-level global
marketing strategists, but basically, we come up with cool ideas and make them happen. We’re creatives. Brainy ones.
We take your brand and make it even
stronger. We sharpen up your visual
identity, clarify your brand direction,
throw you a kick-ass event, and ultimately,
increase your sales and visibility. That
combination is pretty IncrediBull.
As an agency, we’re just hitting our teens,
and we’re starting to feel a bit rebellious.
We’re going to push you to be different,
but we push because we like you.
We have offices in London and San
Francisco, so no matter which side of the
pond you find yourself, we’re here, and
we’ll get you there.
WATCH VIDEO
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We are multi-talented(and very modest)
soCial media + Film
Viral campaigns
Internal communication
Influencer engagement
User experience design
brand Positioning + CamPaign management
Digital + web design
Product launches
Public relations
Strategy + roll-out
event Creation + eXeCution
Event concept + branding
Strategy + content
Production + logistics
Attendee organization
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For a small agency we pack a powerful punch(Big or small, we’ll get in the ring with you)
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want soMe prooF?here,
have some Pudding.
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What We did
Put a huge blue box in Times Square, waited for buzz to build, blew the box open to reveal Nicki Minaj performing.
results
• Worldwide media interest
• 1.6 million YouTube views
• Lumia propelled to Amazon’s top-selling phone the next day
CruCial launCh For noKia in the us? got it. this is imPortant. shut down tiMes square? WhY not? 4 weeKs FroM BrieF to event? Whoa. ok.
nokiaProject Blue Box
WATCH VIDEO
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What We did
Create an interactive photo booth where customers can dress up and strike a cover girl poses.
results
• More than 300 people used the studio in the first days of launch
• Over 80% of participants posted their photos on Facebook
launCh the largest new looK store in europe? sure, keeP going... it’s in a BaseMent? niCe! let’s do it.
new lookPhoto Studio
WATCH VIDEO
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What We did
Make every detail letter perfect, from event concept and venue search through to muffin selection.
did it Work?
• Aced it! A 96% approval rating
• Significantly increased sales among attending partners over the next 12 months
gloBal event For 800? easY. CustoM agendas For eaCh CountrY and sales unit? no Problem! Create and Manage all the Content? You got it.
hPPreferred Partner Conference
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What We did
Make contraception less of a headache and get women talking about their sex lives with a national roadshow and website overhaul.
did it Work?
• 86% of women at roadshows felt more aware of their contraceptive options
• During the first 3 months of launch, site visits and visit duration doubled, and the bounce rate was cut in half
baYerFind Your Me Spot
want to eMpower woMen? oF Course. to have great sex? even better!
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What We did
Find and convince Twitter influencers to help rebuild Austin’s fire-ravaged forests.
did it Work?
• Trended at number 7 worldwide
• 44,168 trees planted — over 4 times our original goal of 10,000
Create a BreaK-through viral CaMpaign at sxsw? triCkY. without Being too Corporate? We love a Challenge! do soMe good For the surrounding CoMMunitY? love to.
nokia#ijustplantedatree @SXSW2012
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distinguish noKia FroM other Brands within Fader Fort at sxsw? We got this.
What We did
Integrated products into an all-blue chill-out lounge where attendees could relax and recharge (physically and metaphorically).
did it Work?
• Online buzz built for Nokia and the lounge from all sorts of media and bloggers
• More than 43,000 people visited The Fort at SXSW (our haven was of course the most popular hangout)
nokiaSXSW2012
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did You Know Britain rates alMost last in Child happiness? WoW, no. want to help do soMething aBout that? absolutelY, Yes.
the Children’s societyChildhood Memories
What We did
Churned up memories with a year-long digital campaign.
did it Work?
• 30,000 memories collected and contributed to a national inquiry into modern childhood
• Coverage on BBC website and in Telegraph newspaper
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What We did
Used an entirely new platform designed by Adobe to create a dynamic website to support an international tour.
did it Work?
• Attendance by hundreds of designers, developers and media
• Thousands watched the livestream of the San Francisco kick-off event
get in on First-oF-its-Kind weB teCh? Where Can We sign uP? CraFt a world-wide CaMpaign on-line and oFF? go big or go home, right?
adobeCreate the Web Tour
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US San FranciscoUK London T +1-415-655-6800 W incredibull.com
You’reaMaZing.
We’ll make You
inCredibull.