incredibull october 2012

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49 % BULL 51 % BRILLIANT

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IncrediBull Ocotober 2012

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Page 1: IncrediBull October 2012

49%

BULL51%

BRILLIANT

Page 2: IncrediBull October 2012

We knoWWhat

marketing is about.

(see “49%” on previous

page.)

But we MaKe the Bull brilliant,

bold, and

bad-ass.

Page 3: IncrediBull October 2012

we wORK wITH YOU TO cReaTe

original,ComPelling

brand strategies that leave a lasting

imPression.

You’ll need us When:

1. You’re killing it right now, but you’re short on long- term strategy.

2. Your elevator pitch causesmass exodus.

3. Your branding seems older than you are.

4. You caught 8 people playing angry Birds at the launch.

Page 4: IncrediBull October 2012

What makes us incredibull?(in brief)

When people ask what we do, it’s hard to

keep our answer short and sweet. We tell

the grown-ups that we’re high-level global

marketing strategists, but basically, we come up with cool ideas and make them happen. We’re creatives. Brainy ones.

We take your brand and make it even

stronger. We sharpen up your visual

identity, clarify your brand direction,

throw you a kick-ass event, and ultimately,

increase your sales and visibility. That

combination is pretty IncrediBull.

As an agency, we’re just hitting our teens,

and we’re starting to feel a bit rebellious.

We’re going to push you to be different,

but we push because we like you.

We have offices in London and San

Francisco, so no matter which side of the

pond you find yourself, we’re here, and

we’ll get you there.

WATCH VIDEO

Page 5: IncrediBull October 2012

We are multi-talented(and very modest)

soCial media + Film

Viral campaigns

Internal communication

Influencer engagement

User experience design

brand Positioning + CamPaign management

Digital + web design

Product launches

Public relations

Strategy + roll-out

event Creation + eXeCution

Event concept + branding

Strategy + content

Production + logistics

Attendee organization

Page 6: IncrediBull October 2012

For a small agency we pack a powerful punch(Big or small, we’ll get in the ring with you)

Page 7: IncrediBull October 2012

want soMe prooF?here,

have some Pudding.

Page 8: IncrediBull October 2012

What We did

Put a huge blue box in Times Square, waited for buzz to build, blew the box open to reveal Nicki Minaj performing.

results

• Worldwide media interest

• 1.6 million YouTube views

• Lumia propelled to Amazon’s top-selling phone the next day

CruCial launCh For noKia in the us? got it. this is imPortant. shut down tiMes square? WhY not? 4 weeKs FroM BrieF to event? Whoa. ok.

nokiaProject Blue Box

WATCH VIDEO

Page 9: IncrediBull October 2012

What We did

Create an interactive photo booth where customers can dress up and strike a cover girl poses.

results

• More than 300 people used the studio in the first days of launch

• Over 80% of participants posted their photos on Facebook

launCh the largest new looK store in europe? sure, keeP going... it’s in a BaseMent? niCe! let’s do it.

new lookPhoto Studio

WATCH VIDEO

Page 10: IncrediBull October 2012

What We did

Make every detail letter perfect, from event concept and venue search through to muffin selection.

did it Work?

• Aced it! A 96% approval rating

• Significantly increased sales among attending partners over the next 12 months

gloBal event For 800? easY. CustoM agendas For eaCh CountrY and sales unit? no Problem! Create and Manage all the Content? You got it.

hPPreferred Partner Conference

Page 11: IncrediBull October 2012

What We did

Make contraception less of a headache and get women talking about their sex lives with a national roadshow and website overhaul.

did it Work?

• 86% of women at roadshows felt more aware of their contraceptive options

• During the first 3 months of launch, site visits and visit duration doubled, and the bounce rate was cut in half

baYerFind Your Me Spot

want to eMpower woMen? oF Course. to have great sex? even better!

Page 12: IncrediBull October 2012

What We did

Find and convince Twitter influencers to help rebuild Austin’s fire-ravaged forests.

did it Work?

• Trended at number 7 worldwide

• 44,168 trees planted — over 4 times our original goal of 10,000

Create a BreaK-through viral CaMpaign at sxsw? triCkY. without Being too Corporate? We love a Challenge! do soMe good For the surrounding CoMMunitY? love to.

nokia#ijustplantedatree @SXSW2012

Page 13: IncrediBull October 2012

distinguish noKia FroM other Brands within Fader Fort at sxsw? We got this.

What We did

Integrated products into an all-blue chill-out lounge where attendees could relax and recharge (physically and metaphorically).

did it Work?

• Online buzz built for Nokia and the lounge from all sorts of media and bloggers

• More than 43,000 people visited The Fort at SXSW (our haven was of course the most popular hangout)

nokiaSXSW2012

Page 14: IncrediBull October 2012

did You Know Britain rates alMost last in Child happiness? WoW, no. want to help do soMething aBout that? absolutelY, Yes.

the Children’s societyChildhood Memories

What We did

Churned up memories with a year-long digital campaign.

did it Work?

• 30,000 memories collected and contributed to a national inquiry into modern childhood

• Coverage on BBC website and in Telegraph newspaper

Page 15: IncrediBull October 2012

What We did

Used an entirely new platform designed by Adobe to create a dynamic website to support an international tour.

did it Work?

• Attendance by hundreds of designers, developers and media

• Thousands watched the livestream of the San Francisco kick-off event

get in on First-oF-its-Kind weB teCh? Where Can We sign uP? CraFt a world-wide CaMpaign on-line and oFF? go big or go home, right?

adobeCreate the Web Tour

Page 16: IncrediBull October 2012

US San FranciscoUK London T +1-415-655-6800 W incredibull.com

You’reaMaZing.

We’ll make You

inCredibull.