Grapho Learning Initiative

Assists millions of children in• reading• learning • learning With the help of • technology• knowhow of the best experts

in reading acquisition in the world

GraphoGAMEHelps children learn to read

• powerful non-profit tool to promote literacy around the world

• in web and mobile • in web and mobile devices

• developed in Jyväskylä, Finland

GraphoWORLDInternational Network of Excellence

Provides• technology enhanced support of spoken

and written language development• among typical and atypical learners• among typical and atypical learners• through research and implementation

GraphoREADResearch Project on eReading funded by Tekes

• develops new media formatsand business models

• to support acquisition of functional literacyin low-income countries

• pilots in Zambia, Africa, 2011• leads to commercial activities

under GraphoLEARN

Africa Today

GraphoREAD Video

• Video from Zambia http://vimeo.com/21216023

GraphoREAD in Zambia

CONTENT • Content by Tammi• Story Writing Competition produced by the project• Karaoke production produced by Timeslice, a local SME •

DISTRIBUTION• Nokia, Lingsoft, Ellibs, Kaikuma• Airtel, in 16 African countries• local NGOs

GraphoREADVisibility with Mobile Monday and Rovio

GraphoREADin Media

MuviTV, Zambia• private tv station• focus on children

Radio PhoenixZambia

GraphoREAD Resultsby November 31st, 2011

WP 1. PILOTS

• Report on media formats and production modelsby Helena Lehtimäki

WP 2. BUSINESS MODELS

• Report on business models and microfranchisingby Anicet Yalaho

WP 3. LEGAL ISSUES

• Report on legal issues and contractsby Markku Lampola

GraphoREADPotential Partners identified

• Ympyra• PremiumFanPage• Suntrica

Grapho Learning InitiativeThe Brand

- distribution on non-profit basisas in Finland

- independent publicly funded network- independent publicly funded network

- an entity for the production oflearning materials

- to be established in th near future- based on results of GraphoREAD

GraphoLEARNFuture Plans

• Entity for production and distribution oflearning materials

- In cooperation with Niilo Mäki Foundation and - In cooperation with Niilo Mäki Foundation and Agora Center / University of Jyväskylä

• Business Plan in progress• Negotiations with future partners

Thank You!

Heikki Lyytinen, Project LeaderHelena Lehtimäki, Project Managerhelena.m.lehtimaki at jyu.fi+ 358 400 248056