Key Dates
Tuesday May 12 Good Food Month Early Bird Registrations OPEN
Friday June 12 Early Bird Registrations CLOSE
Friday July 17 Good Food Month Event Registrations CLOSE
Monday August 10 Notification of inclusion in Good Food Month program
Tuesday August 25 Full Good Food Month Program distributed through The Sydney Morning Herald, on-line, interstate and via partners/participating businesses
Monday August 31 General distribution of event holder marketing collateral
Thursday October 1 The Sydney Morning Herald Good Food Month begins
Thursday 8 – Sunday 25 October The Sydney Morning Herald Night Noodle Markets
Saturday October 31 The Sydney Morning Herald Good Food Month concludes
What is The Sydney Morning Herald Good Food Month?
The Sydney Morning Herald Good Food Month presented by Citi is back
again for 2015 and we’re excited! Here to celebrate all that is incredible
about Sydney's wonderful culture and food, we are encouraging all cafes,
restaurants, bars and pubs to participate.
We are introducing a refresh to Good Food Month this year with new
category headings, new concepts and new ideas. We would love for you to
be part of the program – so get those thinking caps on and start doing
what you do best!
Last year, The Sydney Morning Herald Good Food Month had over 450
individual event listings across NSW and more than 1 million people
attended events across October.
Good Food Month is here to showcase what is most exciting about our
world-class food and wine scene, vibrant culinary diversity and fantastic
local produce.
Key Selection Criteria
Your Event Concept/Submission
• Your event is held between 1 - 31 October 2015.
• You highlight quality food/drink experiences and strengths of your business.
• Your offering is unique and specially designed for Good Food Month.
• Do not use existing offers or menus in the Festival program.
• You offer good value when compared to normal event pricing.
• You deliver a premium event in line with the Good Food Month objectives.
• You agree to all terms and conditions specific to your chosen event category.
• If you represent a group of venues or restaurants we recommend you nominate ONE
person in your organisation to register multiple events.
General Terms and Conditions
• Four promotional tickets must be made available to Good Food Month organisers for
PR and VIP hospitality opportunities.
• Your event must be open to the public.
• All festival event submissions are subject to approval by the Good Food Month team.
• Some events require Good Food Month sponsors to be recognised.
• Full event terms and conditions are available on the registration form.
How to Register – it’s never been easier!
It’s never been simpler to register for the 2015 Sydney Morning Herald Good Food
Month. Categories are broader, restrictions have been reduced and we’ve come up
with new categories to kick-start your imagination.
STEP BY STEP REGISTRATION PROCESS
1. Chefs, owners, managers – come up with a unique event that showcases you,
your restaurant and what you do best.
2. Head to https://smhgoodfoodmonth2015-holdanevent.floktu.com/register and
choose the category you would like to partake in.
3. Fill in all mandatory fields in the registration form and upload beautiful food
and venue shots of at least 300dpi (please DON’T upload branded logos).
4. Once you receive a confirmation email from us, update any final information
in your registration prior to July 17.
5. Check out your event listing on August 25 in our printed program and online.
Good Food Month Program
The Sydney Morning Herald Good Food Month
showcases all that is exciting about Sydney’s dynamic
food and drinks culture.
REMEMBER – all events, offerings and deals need to
be UNIQUE to the Good Food Month festival.
Everyone is invited to participate including:
- Restaurants, cafes, bars and pubs
- Food precincts and community groups
- Artisan food businesses and farmers’ markets
- Regional food groups, food tour operators and
festivals
- Cultural institutions with a food-focussed event
- Food forums and special interest groups
Marketing Overview
Campaign Overview
• Participation in Good Food Month profiles your event (and your business)
within the official program via an extended marketing and promotional
campaign, beginning in August 2015 and continuing through
the festival month of October.
• Good Food Month is promoted via Fairfax print publications (newspapers
and magazines), on-line (web, social, EDM), outdoor (targeted flyer
campaigns, street flags, venue advertising), and media partners (TV, radio,
digital). All advertising include a strong call to action to view the program
which your event will be included within and to visit goodfoodmonth.com.
• Fairfax works with a PR agency to deliver a strong PR campaign aimed at
maximum editorial opportunities for Good Food Month as a festival.
Marketing Promotion Kits
• All registered companies will be provided with a Marketing & PR kit to
assist with their promotions of participating within Good Food Month. This
will include a PR form, digital banners, logos, suggested copy and images as
well as a collateral pack with programs, postcards and decals to distribute
and display. Collective promotion from participating companies has an
immense impact on overall Good Food Month bookings and attendance.
•
Audience Insight
• Loyal print
readership
• More food &
wine
enthusiasts
and slightly
older in
demographic
• Broader food
& wine
enthusiasts
through SMH
more broadly
including
Shortlist and
Good Food
• Dedicated
Good Food
section
appearing on
tablet weekly
• Ongoing food
sections daily.
• Younger and
increasingly
growing
audience.
• Strong Good
Food and
Entertainment
sections
encompassing
Art,
Entertainment
and Food &
Wine.
• 1.5 million
food and wine
event
attendee’s
PRINT MOBILE WEB EVENTS
SOMETHING FOR EVERYONE
WHO LOVES GOOD FOOD &
ENTERTAINMENT.
Core Marketing Phases
TRADE CONSUMER
REGISTRATIONS PROGRAM EVENT
• Targeting industry to
take part in Good Food
Month and Night Noodle
Markets
• Advertising across the
Fairfax Network
• Editorial stories and PR
• Partnership discussions
• May - July
• Driving awareness
of the Food Events
program launch to
consumers
• Advertising across
the Fairfax and non-
Fairfax network
• Editorial and PR
• Driving to the
printed and online
program and
website
• July - September
• Driving awareness
and participation of
event program among
consumers
• Advertising across
the Fairfax Network,
Media Partnerships,
and social
• Editorial and PR
• October
THREE CORE MAREKTING PHASES
TO ENSURE BEST UTILISATION OF
ASSETS AGAINST OUR CORE
OBJECTIVES.
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
@goodfoodmonth
#goodfoodmonth
#nightnoodlemarkets
Social Media
Exclusive And One-Offs*
Café Collective*
Cheap Eats*
Cooking with Fire*
Drinks Festivals*
Bar Hop
Cider & Slider
Eat the City*
Eat Art*
Food For Good*
Hats Off Dinners
*NEW categories for 2015
Kids and Families*
Let’s Do Lunch
Markets*
Masterclasses*
Sunday Sessions*
Regional*
Pub Dining*
Sugar Rush*
The Ultimate High Tea
For The Love Of Wine And
Cheese*
Good Food Month
Event Categories
Exclusive and one-offs
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Create the most exciting money-can’t-buy
events in town. Think chef tables,
intimate dinners, signature dishes,
private dining – Let your imagination run
wild.
Café Collective
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Think of unique ways to put on
breakfast for the people. Breakfast for
supper perhaps?
Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and
Thatchers Cider
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
Show off your menu and attract
new customers by participating in
this signature part of Good Food
Month. *Your event menu is offered at a set price of $38 per
person including a glass of Coopers Beer, Thatchers
Cider or Yalumba Wine , tea and coffee.
* Your venue must be part of the current Good Food Guide.
Cooking with Fire
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Everything grilled, smoked,
flamed and singed. Deliciously.
The possibilities are
endless…think pig spits, BBQ
lunches or a smokey degustation.
Cheap Eats
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Put value back on the table
during Good Food Month. Main
courses are $20 or under.
Drinks Festivals
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
It’s all about the drinks at
these many and varied
events from wine to cider
to craft beer to
champagne.
Bar Hop Presented by Tanqueray and The Singleton Single Malt Whisky
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
A good cocktail is a thing of beauty.
We’re asking Sydney’s star
mixologists to shake it up in style.
Create a Tanqueray Gin or The
Singleton Single Malt Whisky
inspired cocktail and a perfectly
matched bar snack for $20 per
person.
Cider & Slider Presented by Thatchers Cider
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
Get creative with a cool and clever
slider snack matched to a Thatchers
cider for just $10. * A glass of Thatchers Cider must be served
with all offers. $10.
Eat the City
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Take it to the streets with a
pop up, party or festival.
Eat Art
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Food meets culture at these
multi-faceted events. Foodies at
the movies? Author lunch? An
opera matched degustation?
Food for Good
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
A celebration of
sustainability, community
and charity. Think long
lunches in the vines and
paddock to plate dinners.
For the Love of
Wine and Cheese Presented by Yalumba Wine
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
Showcase cheese from Australia and
around the world, matched to the
perfect drop of Yalumba Wine.
* Your menu must include cheese and feature
Yalumba Wine.
Hats Off Dinners Presented by Tanqueray and The Singleton Single Malt Whisky
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
The hatted restaurants of the current Good Food Guide are invited to set
aside their regular menus for
something truly special.
* Your menu must include a complimentary
Tanqueray Gin and Tonic or The Singleton
Single Malt Whisky on arrival.
Kids and Families
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Create fun for the budding
chef or the whole family–
family cooking classes,
family fun days…
The Ultimate High Tea Presented by Accor Hotels
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
Take high tea to the next level by
creating a twist on the theme. That
could mean an interesting location,
menu or time of day – the
possibilities are endless. *Restaurants or cafes aligned with hotels that
are not Accor hotels are not permitted to
register for this event.
Sugar Rush Presented by Yalumba Wine
Early Bird Fee - $365 + GST
Standard Fee - $450 + GST
A celebration of all things baked,
fried, iced, creamed and colourful.
Think Willy Wonka festivals, dessert
offers and chocolate degustations.
* Your venue must serve a glass of Yalumba
dessert wine.
Masterclasses
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
These events see the experts
share their knowledge on how to
cook, brew, bake, pickle or grow
your own.
Markets
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Markets are invited to be part of the
action. Create a one off market event
or add something special to your
regular program.
Sunday Sessions
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Big roasts, long brunch and
beers in the sun. The best
things to do on the day of
rest.
Pub Dining
Early Bird Fee $465 + GST
Early Bird Multi Date Fee $550 + GST
Standard Fee $550 + GST
Standard Multi Date Fee $650 + GST
Sydney’s finest pubs are
invited to throw open their
doors for a hearty pub feed or
special event.
Regional
We’re looking for the best beyond the city’s
limits. Showcase local produce, producers,
bars and restaurants with a signature
event.
*All regional restaurants, bars, cafes, pubs - please contact
the Good Food Team for your code to register under this
category.
* All restaurants in the current Good Food Guide can still
register under Let’s Do Lunch and Hats Off Dinners. You will
need to contact the Good Food Team for a code to register.
Contact Details
Good Food Month is proudly presented by Citi and is managed by Fairfax Events.
Tullia Mawter Festival Executive [email protected] P 02 9282 3204
For all general inquiries and questions relating to The Sydney Morning Herald Good Food Month, please contact the team via at [email protected]
Follow us
Facebook - www.facebook.com/goodfoodmonth
Twitter - @goodfoodmonth
Instagram - @goodfoodmonth