Download - Kindle a more social way to read
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KindleA more social way to read
Ellie McCarey, Manuel Capurso, Emily O’Byrne
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It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore.
“Steve JobsNew York Times, 2008
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The brief:Increased customer engagement- People love reading, and talking about what they
read.
- They enjoy having access to books through the Amazon Kindle app.
- How can Amazon bring these two activities together, to create a more social and engaged reading experience?
The brief
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Agenda
- Our research - Reader personas - Our prototype - Testing and evolution of the design - Conclusion and next steps
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Our research
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Talking to readers- 143 survey responses
- 8 interviews with book lovers to understand how they share and discuss books
Research
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Research
ONLY read physical books
We need to think about how people can share and discuss all their books,
not just their eBooks
95% 30%Read physical books
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Research
Consider review and recommendation on digital bookstores
People do love to discuss books, but mostly with people they know
79% 30%Get book
recommendations from friends
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Research
of those who don’t, say ‘nothing can encourage me to join one
While some people love book groups, informal discussion is popular with
most readers
89% 27%Don’t currently
belong to a reading group
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We looked at other sites and apps for sharing books, articles and music
Research
GoodReads Spotify WhatsApp
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Simple tasks left readers feeling frustrated
Research
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Reader personas
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A 30 year old personal trainer with
a passion for fantasy and sci-fi.
Reads to relax and escape.
Reader personas
A 66 year old teacher who reads
every day.
Leads an online book group and enjoys the lively
discussions.
A 44 year old IT manager, always
pursuing new interests.
Builds her network by sharing book
recommendations.
Tom Bob Jane
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TomA personal trainer with a passion for fantasy and sci-fi.
• Reads novels in the evenings to relax and escape, and so prefers physical books.
• Likes browsing in his local bookstore but checks out reviews and recommendations on line.
• Not currently in a book group. More likely to discuss books as part of everyday conversation with friends and clients.
Reader personas
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Meet the social Kindle app
Scan physical books
Chat with fellow readers
Share the books you love
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Tom, talking to his friend Adam
Reader personas
Tom meets his friend Adam for a drink. They’re chatting about books.
Tom shares a book with Adam via the Kindle App
Adam replies to Tom, asking for more book ideas
Tom invites Adam to a fantasy reading group he belongs to.
Adam joins the group. He sees they’ve discussed loads of books he’s not read.
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Scan a book to share from anywhere in the app
The prototype
Scanning Sharing
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Testing and evolution of the design
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The share featureEvolving the design
Version 1 Version 2 Version 3
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Usability testing• The modular design
was easy to learn.
• The app needed to be aware of context and only offer relevant features.
• Scanning needed to be simpler and faster. A revised version worked better in a second test.
Evolving the design
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Conclusion
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Your social Kindle
Scan physical books
Chat with fellow readers
Share the books you love
Conclusion
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Next: features for face to face book groups?
Organise book groups
Vote on book suggestions
Conclusion
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Thankyou