A story of continuous improvement.
LUKAS FITTL@LukasFittl
spark59.com
LEAN STACK
Lean Startup is trademarked by Eric Ries and used with permission.Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
@LukasFittl
Biz + UX + Dev
Our Situation:Increased Variabilityin Knowledge Work
To work with Variabilityinside the company:SCRUM, Agile, Kan-ban
(e.g. technical risk)
Task Task
Task
Task Task
Task
TODO IN PROGRESS DONE
To work with Variability OfBusiness Models & Customers:Lean Startup
(product innovation, etc)
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Experiment
Validating a Product Hypothesisvs
Just “Getting Work Done”
Lean Stack 0.52011
Why?Need a tool that Works for Us
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Build Measure Learn
Kan-ban Board
TODO IN PROGRESS DONE
Lean Stack 0.5
BUILD MEASURE LEARN
Lean Stack 0.5
So, whats on these cards?
Tasks
Lean Stack 0.5
So, whats on these cards?
TasksStories
Lean Stack 0.5
So, whats on these cards?
TasksStoriesHypothesis
Lean Stack 0.5
So, whats on these cards?
TasksStoriesHypothesisExperiments
Experiment
Lean Stack 0.5
BUILD MEASURE LEARN
Experiment Experiment
Experiment
Experiment
Experiment:- Has a Measureable Outcome- Has associated Tasks
Lean Stack 0.5
IncreaseLanding PageConversion
by 5%
Lean Stack 0.5
BUILD MEASURE LEARN
Get 100 Customers using
Reduce Onboarding Time
to < 1 week
Convert > 5% to Paying Customers
Lean Stack 0.5
BUILD MEASURE LEARN
✓
✘
ExperimentReports
Lean Stack 0.5
Background
EXPERIMENT REPORT Author:Title: Created:
Experiment Scope
Minimum Build Plan
Lean Stack by Spark59.com
Falsifiable Hypothesis
Validated Learning
Results
Next Action
What are you trying to learn or achieve?
List the build plan step by step to get your measurement and experiment.
How many and/or how long will the experiment last?
[DATE][NAME][TITLE]
Your list of statements on the expected outcome of the experiment.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
Enter the data.
Summarize your learning from the experiment.
VALIDATED or INVALIDATED
Whatʼs the next experiment?
Background
EXPERIMENT REPORT Author:Title: Created:
Experiment Scope
Minimum Build Plan
Lean Stack by Spark59.com
Falsifiable Hypothesis
Validated Learning
Results
Next Action
What are you trying to learn or achieve?
List the build plan step by step to get your measurement and experiment.
How many and/or how long will the experiment last?
[DATE][NAME][TITLE]
Your list of statements on the expected outcome of the experiment.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
Enter the data.
Summarize your learning from the experiment.
VALIDATED or INVALIDATED
Whatʼs the next experiment?
Left Side DefinesThe Experiment
Background
EXPERIMENT REPORT Author:Title: Created:
Experiment Scope
Minimum Build Plan
Lean Stack by Spark59.com
Falsifiable Hypothesis
Validated Learning
Results
Next Action
What are you trying to learn or achieve?
List the build plan step by step to get your measurement and experiment.
How many and/or how long will the experiment last?
[DATE][NAME][TITLE]
Your list of statements on the expected outcome of the experiment.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
Enter the data.
Summarize your learning from the experiment.
VALIDATED or INVALIDATED
Whatʼs the next experiment?
Right Side Analyses The
Results
Measureable Outcome
Falsifiable HypothesisYour list of statements on the expected outcome of the experiment.
Use this format: [Specific Repeatable Action] will[Expected Measurable Outcome]
Lean Stack 0.5
Lean Stack 1.02012
Prototypingin Coaching Projects
Huge Posters
Keynote
The Bigger Picture
Lean Stack 1.0
Lean Stack 1.0
Lean Stack 1.0
Lean Canvas
Lean Stack 1.0
Whats your Overall Strategy?&
Whats the Biggest Risk?
Lean Stack 1.0
Lean Stack 1.0
Strategy & Risks Board
Lean Stack 1.0
BUILD MEASURE LEARN
✓
✘
Lean Stack 0.5
Lean Stack 1.0
Validated Learning Board
Goal Build Measure Learn
Experiment Kan-ban Board
VALIDATEDLEARNING
BOARD
INCREASE ACQUISITION
Goal/Risk
Experiment Kan-ban Board
VALIDATEDLEARNING
BOARD
INCREASE ACQUISITION
Goal/Risk
Goal Build Measure Learn
Goal Build Measure Learn
Increase Acquisition
Experiment Kan-ban Board
VALIDATEDLEARNING
BOARD
INCREASE ACQUISITION
Goal/Risk
Goal Build Measure Learn
Increase Acquisition Landing
Split Test
Experiment Kan-ban Board
VALIDATEDLEARNING
BOARD
INCREASE ACQUISITION
Goal/Risk
VARIANT
Goal Build Measure Learn
Increase Acquisition
Experiment
LandingSplit Test
Kan-ban Board
VALIDATEDLEARNING
BOARD
VisualWebsite
Optimizer
INCREASE ACQUISITION
Goal/Risk
Goal Build Measure LearnINCREASE ACQUISITION
Goal/Risk
Experiment
Increase Acquisition
LandingSplit Test
Kan-ban Board
VALIDATEDLEARNING
BOARD
Launch!
Keynote Templates
Huge Posters
Lean Stack 2.02013
The Customer Factory
Happy customers get you paid and,doing this repeatedly and efficientlyis the goal of every business.
Our Business is a Factory thatMakes Happy Customers.
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Unaware visitor
Passionate Happy Customer
The Happy Customer Manufacturing Process
Acquisition
Acquisition
Activation
Acquisition
Activation
Revenue
Acquisition
Activation
Revenue
Retention
Acquisition
Activation
Revenue
Referral
Retention
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
EXPECTEDOUTCOMES
ACTUALOUTCOMES
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
Product/Market Fit
Scale
Problem/Solution Fit
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 20
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 20
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 20
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 20
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
EXPERIMENT TITLE
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
EXPERIMENT TITLE
100100%
ACQUISITION
1010%
ACTIVATION
220%
REVENUE
550%
REFERRAL
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SEP 1
80% CLOSE RATE
3 YEARS FROM NOW
2,000 CUSTOMERS
PEOPLE DROWN IN A SEA OF DATA
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 25
EXPERIMENT TITLE
EXPERIMENT TITLE
100100%
ACQUISITION
1010%
ACTIVATION
220%
REVENUE
550%
REFERRAL
ACTIONABLE VISUALIZATION
IS KEY
SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS
KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 41 2 3 4
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
5 6 7 8
EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE
9 10 11 121 2 3 4
9 10 11 121 2 3 4
13 14 15 165 6 7 8 13 14 15 16
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
$20,000 MRR
3 YEARS FROM NOW
2,000 CUSTOMERS
1-PAGE SAAS METRICS WILL
RESONATE STRONGLY
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
AUG 14
EXPERIMENT TITLE
EXPERIMENT TITLE
1,000100%
ACQUISITION
80080%
ACTIVATION
40050%
REVENUE
20050%
RETENTION
20025%
REFERRAL
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 30
EXPERIMENT TITLE
JUL 27
EXPERIMENT TITLE
AUG 20
EXPERIMENT TITLE
AUG 21
EXPERIMENT TITLE
AUG 3
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
leanstack.com
