LIFESPACE NEEDS OF CONSUMERS & NON-CONSUMERSA Framework for Discovering Goals and Evaluating Impacts
SPIRITUAL NEEDS Enlightenment
INTELLECTUAL NEEDS Wisdom Knowledge
PHYSICAL NEEDS Travel Health/Safety Clothing Housing Food/Energy
Physiology Love Self-esteem Actualization
EMOTIONAL NEEDS Entertainment Socialization
Copyright 2009. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
0
2
4
6
8
10Physical Experience
Emotional Experience
Intellectual Experience
Spiritual Experience
Lifespace Experience
Ideal Impact Average Impact Worst Impact
Name: ……………………………………………
Date: …………..…………………………………
Elements of Lifespace Experience
Physical Experience Food/Energy: Housing: Clothing: Heath/Safety: Travel:
Emotional Experience Socialization: Entertainment:
Intellectual Experience Knowledge: Wisdom:
Spiritual Experience Enlightenment:
Legend for Scoring Experience1: Low level10: Extraordinary level
Activities Related to Lifespace ExperienceCollecting/Organizing/Presenting/Evaluating/Doing
LIFESPACE EXPERIENCE: To what extent does/will a tool transform the Lifespace Experience of consumers?
Copyright 2009. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
(-): PAIN
(+):DELIGHT
Copyright 2009. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
TRADE-OFF MAPVisually Organizing Lifespace Experiences
Superhit Experience Sweet Spot Experience Luxury Spot Experience
Volcano ExperienceOasis ExperienceDisruption Spot Experience
Green Ocean Experience No Man’s Island Experience Red Ocean Experience
ALTERNATIVE TOOLS: ………………………………….……
Trade-off Quotient (TQ)= Pain/Delight
DIMENSIONS OF TRADE-OFF MAPDelight and Pain-Experiences
• Personalization (Identity/Character)
• Differentiation (Social Status/Cachet)
• Quality (Content/Performance)
DELIGHT
• Complexity (Processing Time)
• Incaccessibility/Unavailability
• Cost (Price)
PAIN
TOOL
Copyright 2009. Dr. Rod King. [email protected] & http://tradeoffmap.ning.com & http://twitter.com/RodKuhnKing
LIFESPACE NEED: …………………………………………………………………..……….
• Entertainment/Interaction • Risk/Danger
