Download - Logic classroom bounce rate
Presented by:
David Friedman,
Founder & President
617.266.9166
Understanding Bounce Rates
8/10/2010
Overview• What is bounce rate?• Site bounce rate vs page bound rate• Bounce rate vs exit rate• Ways to lower your bounce rate• Design factors• Examples• Case Studies• Visitor source bounce rate• Consistence of the user experience
What is Bounce Rate?
Percentage of visitors who leave a website after visiting only 1 page
2 Bounce Rates:
• Site Bounce Rate– Average bounce rate
of the site, overall– Percentage of site
visitors who looked at only 1 page
• Page Bound Rate– Bounce rate for a
specific page of your website
– Percentage of users who landed on and left from 1 page on your site without visiting any other pages
How to lower your bounce rate
• Design Matters• Be sticky• Consistence of the user experience• Landing pages• Targeted users
Averages Site vs Great Sites
• Design Matters!!!• Minimize options above the scroll• User should know where to click
Be Sticky• Engaging• Interactive• Information resource• Draw the user back
for repeat visits• Calls to action!• Opportunities to
interact with the site
Landing pages• Speaks to the keyword• Engages user• Lead capture• Useful in all kinds of marketing
– Search engine– Traditional– etc
• SEO– Keyword Rich– Google will send the user to the page they
want to, not your home page
Consistency of the user experience
Search Engines
Consistency of the user experience
Consistency of the user experience
Visitor Sources
• Returning Visitors vs New Visitors
• Targeted Users
• Organic vs Paid Search Engine Traffic
Questions
? ? ? ?For more information contact: David Friedman [email protected], or call 617.266.9166
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