Download - Managing Your Rich Media Content
MANAGING YOUR RICH MEDIA CONTENT
Greg Hofbauer
December 5th, 2013
Twitter: @ghofbauer
• Streamline your process and save you time.
• Make the most of your content and produce better results.
• Enable more people involved in the creative process.
Why is this important?
The Basic Process
CAPTURE STORE EDIT ASSEM
BLE SHARE
TODAY’S FOCUS
STORE: Saving files in the cloud Storing your files in the cloud has many
advantages including: Files are centrally located and easy to find Files are safe and secure, with backups and
version history Capturing and storing files from
Smartphones becomes much simpler.
PLUS, hosting your files in the cloud encourages collaboration.
Dropbox
Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. This means that any file you save to your
Dropbox will automatically save to all your computers, phones and even the Dropbox website.
Dropbox makes sharing so easy. Invite your friends, family and teammates to
any folder in your Dropbox, and it'll be as if you saved that folder straight to their computers.
You can send people links to specific files in your Dropbox too. This makes Dropbox perfect for team projects, sharing party photos with friends, or recording your band's new album.
Dropbox keeps your files safe. Even if your computer has a meltdown, your
stuff is always safe in Dropbox and can be restored in a snap
http://www.dropbox.com
Google Drive
Much like Dropbox… With Google Drive, you can store
all your files in one place, so you can access them from anywhere and share them with others
Upload files to Google Drive directly from your Android or iOS device
Share any file with your contacts Access files others have shared
with you on Google Drive Files can automatically sync with
your computer, allowing easy access via a typical file folder view.
http://drive.google.com
EDIT: Touching up photos
MANY choices of photo editing software 50+ apps for editing on a smartphone A wide range of downloadable programs from
Photoshop to Paint An even wider range of online editors and effect
generators (think Instagram filters)
It is always best to edit photos using a computer vs. on a smartphone.
Tablets are ok too but are generally more complex to access/save files.
Pixlr Express
FEATURES Easily crop, resize, and rotate
images. ‘Auto Fix’ photos for a one-
click fix to balance out colors, adjusting for dark photos and poor lighting conditions.
Remove red-eye and whiten teeth with simple tools.
Use effects to add drama, sparkle, or a other looks.
Adjust contrast, brighten, or focus on one color with a color splash.
Use Favorites to keep track of your favorite effects and overlays.
http://pixlr.com/express
Plus, create multiple photo collages in seconds.
ASSEMBLE: Bringing it all together
VIDEOS Take photos or small video clips and turn them into a
polished and engaging “full-length” video A wide range of downloadable programs from iMovie to
Adobe Premiere An even wider range of online editors, though a select
few have risen to the top: YouTube Editor Animoto (create videos from photos and clips)
INTERACTIVE STORYBOARDS Narrable.com uses photos to create an interactive
collage and add audio commentary to each photo.
YouTube Video Editor
FEATURES Combine videos Add music Trim clips Insert transitions Rotate clips Stabilize clips Add text effects
www.youtube.com/editor
YouTube Nonprofit Program
Benefits of joining
YouTube wants to help you activate your cause, tell a compelling story, and launch an effective campaign using video.
Animoto Video Creator
Animoto is a very simple to use video production tool
Bring together video clips, photos, text, music and create a professional looking video
Import content from Dropbox or upload from your computer
Includes a range of existing templates that you can simply drag-and-drop your content into
www.animoto.com
Animoto: Causes
How can Animoto help promote your cause? Automated, professional video
Engage your audience with video, on your site and elsewhere.
Drive traffic and donations Use Animoto videos to convey a message with the right
balance of information and emotional connection. Embrace the like-minded
Spread your message to users on social networking sites and capitalize on the power of social networks.
Fundraise through video Raise money by reselling DVDs of Animoto videos, or kick off
events with big screen projections for powerful, emotional messages.
http://www.animoto.com/cause
Narrable Creator
Narrable is a storytelling platform for the images and voices that matter.
Narrable combines images and narration to tell a compelling story via an online interactive collage.www.narrable.com
Example Story
• #1: Photo + Camera• #2: Photo + Smartphone• #3: Video + Camera• #4: Video + Smartphone• #5: Animoto + Camera• #6: Narrable + Smartphone
SCENARIOS
Scenario #1: Photo + CameraCapture photo(s) from camera and publish as is on social media channels
1. Save photo(s) from the camera to your computer (via cord or memory card) and place them into the Dropbox or Google Drive folder on your computer.
2. Edit photo(s) using Pixlr.com/express1. Launch above website2. Open photo from your computer using the “Browse”
option on Pixlr (note: photo should be in your Dropbox or Google Drive folder)
3. Apply edits and get creative!4. Save to same or different Dropbox or Google Drive
folder on your computer
3. Publish photo(s) to social media channels using a computer and your typical publishing process
Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this scenario.
Scenario #2: Photo + SmartphoneCapture photo(s) from smartphone and publish as is on social media channels
1. Share/Save photo(s) from the smartphone to a folder in your Dropbox or Google Drive account These files will be initially saved in the cloud. They will then automatically ‘sync’ (download) to your
Dropbox or Google Drive folder on your computer.
2. Edit photo(s) from your computer using Pixlr.com/express See Scenario #1, Step 2 for details.
3. Publish photo(s) to social media channels using a computer and your typical publishing process
Note: Storing photo(s) in Dropbox or Google Drive is required.
Scenario #3: Video + CameraCapture video from camera and publish as is on social media channels
1. Save the video from the camera to your computer (via cord or memory card) and place it into the Dropbox or Google Drive folder on your computer.
2. Upload to your organization’s Youtube.com channel.3. Edit the video using YouTube’s built-in tools such as
stabilization, cropping, and more.4. Publish a link to the YouTube video to social media
channels using a computer and your typical publishing process
Even better: After publishing to YouTube, embed the Youtube video on a blog or webpage and publish a link to that webpage. This approach drives more traffic directly to your website instead of
to YouTube.
Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this scenario.
Scenario #4: Video + SmartphoneCapture video from smartphone and publish as is on social media channels
1. Share/Save the video from the smartphone to a folder in your Dropbox or Google Drive account This file will be initially saved in the cloud. It will then automatically ‘sync’ (download) to your Dropbox or Google
Drive folder on your computer. It may be best to sync video when you have a WiFi connection,
depending on the size (length x quality) of the video
2. Upload to your organization’s Youtube.com channel.3. Publish a link to the YouTube video to social media channels
using a computer and your typical publishing process Even better: After publishing to YouTube, embed the Youtube
video on a blog or webpage and publish a link to that webpage. This approach drives more traffic directly to your website instead of to
YouTube.
Note: Storing photo(s) in Dropbox or Google Drive is required.
Scenario #5: Animoto + CameraCapture photos/videos from camera, assemble an Animoto video, and publish on social media channels
1. Save the photos/video from the camera to your computer (via cord or memory card) and place it into the Dropbox or Google Drive folder on your computer.
2. Edit photo(s) from your computer using Pixlr.com/express3. Assemble a new video montage using Animoto.com on your computer.
1. Open the above website, register if necessary, and begin by creating a new video.2. If using Dropbox, import files directly to Animoto using their import wizard. 3. If using Google Drive, upload the files to Animoto from your computer (files will be
located in your Google Drive folder on your computer)4. Pick a theme, arrange and organize clips, add text and transitions, select music, and
most of all BE CREATIVE!5. Save and ‘Produce’ the video.6. Keeping Animoto open, in another browser window log into your organization’s
YouTube account.7. Switch back to Animoto and Export/Publish the montage video to YouTube.
4. Publish a link to the YouTube video to social media channels using a computer and your typical publishing process
Even better: After publishing to YouTube, embed the Youtube video on a blog or webpage and publish a link to that webpage. This approach drives more traffic directly to your website instead of to YouTube.
Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this scenario.
Scenario #6: Narrable + SmartphoneCapture photos/audio from phone, assemble a Narrable story, and publish on social media channels
1. Share/Save the photos from the smartphone to a folder in your Dropbox or Google Drive account
2. Edit photos from your computer using Pixlr.com/express as necessary3. Assemble a new Narrable.com story on your computer.
1. Open the above website, register if necessary, and begin by creating a new Narrable.
2. Upload the photos to Narrable from your computer (files will be located in your Dropbox or Google Drive folder on your computer)
3. Arrange and organize clips, resizing as desired.4. Add audio commentary to some or all the photos by either recording from your
computer or have Narrable call your phone to record.5. COLLABORATE: Invite others to add their commentary to a specific image.
Must have Group Narrable upgrade (contact [email protected] to get this setup for FREE)
4. Publish a link to the Narrable to social media channels using a computer and your typical publishing process
Even better: Embed the Narrable story player on a blog or webpage and publish a link to that webpage. This approach drives more traffic directly to your website instead of to YouTube.
Note: Storing photo(s) in Dropbox or Google Drive is required.
Q & A
• The Golden Rules of Storytelling• 7 Elements of Digital Storytelling• Additional Resources
APPENDIX
The Golden Rules
• Powerful stories are often under 2 minutes long. The effort you put into keeping it short will go a long way in helping you focus your message
Keep it short• Try to focus on one main topic (an event, one
person's story , a lesson, a testimonial). It's easier to get excited about a video that is focused.
Keep it simple
• Viewers want to connect with the work that your organization is doing. Focus on content that is compelling rather than what's cool
Be genuine• Beginning-Middle-End: Catch the audience at the
beginning and explain what is happening, build emotion in the middle, and come to some sort of resolution at the end
Keep it fluid
• Video and photos show the story but don’t forget the importance of audio. Audio adds emotion.Keep it moving
• Wide shots - establishes the scene• Medium shot - gives more intimacy• Close-up - for emotion and direct connection
Keep it interesting
7 Elements of Digital StorytellingPoint of View
What is the main point of the story and what is the perspective of the author?
A Dramatic Question A key question that keeps the viewer's attention and will be answered by
the end of the story.
Emotional Content Serious issues that come alive in a personal and powerful way and connects
the story to the audience.
The Gift of Your Voice A way to personalize the story to help the audience understand the context.
The Power of the Soundtrack Music or other sounds that support and embellish the storyline.
Economy Using just enough content to tell the story without overloading the viewer.
Pacing The rhythm of the story and how slowly or quickly it progresses.
Source: The Center for Digital Storytelling (http://www.storycenter.org/)
Additional Resources
GroundWork Design Technology consulting and development firm specialize in Virtual experience
and digital storytelling Vimeo's Video School
Learn how to make better videos through lessons, tutorials, and sage advice Video Storytelling for Nonprofits
This slide deck from See3 Communications covers how to approach video, making a plan, the different types of video storytelling, and four things you can do right now to get started. See slides 12 and 13 for important questions to ask before making your video.
See3's Guide to Online Video A YouTube playlist of short videos about making videos.
How to Create a Digital Story Includes the recorded webinar, powerpoint, a storyboarding worksheet, and a
video release form. See also Tools for Digital Storytelling, or check out more of TechSoup's storytelling webinars under the "Outreach and Marketing" category.
How Nonprofits Can Use Video to Fundraise
