mobile rich media easy
DESCRIPTION
Marco Dohmen, dq&a Media Group Veranstaltung: M-Days 2013 Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens: http://connected.messefrankfurt.com/de/TRANSCRIPT
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Mobile Rich MediaEASY
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Führende Data Driven Advertising Lösungen
� 12 Jahre Erfahrung in Display Engine Advertising
� Focus auf Prozesse, Technik und Datenanalysen
� Strategische Technologie Partnerschaften u.a. mit Google
� Verständnis für Business Ziele unserer Kunden und wir sind
getrieben nach Erhöhung des ROI
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Mobile Display Werbung
Ein Muss!
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Die Nutzung des mobilen Internets
wird das Desktop Internet überholen
Gobal mobile vs. Desktop Internet User
Projection,
2007 - 2015E*Microsoft tag
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Wo ist sinddie Budgets?
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Standard Mobile Werbung fehlt
das Potenzial von Rich Media
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Was sind die Hürden für Vermarkter?
• Monetarisierung pro Ad Unit zu niedrig
• Budgets zu klein
• Komplexe technische Prozesse
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Was sind die Hürden für Agenturen?
• Fragmentierung Technik und
Reichweiten
• Skalierbarkeit der Buchungen
• Werbeformate sind nicht sexy
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Mobile Display ist nicht einfach
skalierbar!
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Es gibt Hoffnung…
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Branding Mobile Branding Mobile Branding Mobile Branding Mobile Display Advertising Display Advertising Display Advertising Display Advertising kannkannkannkann einfachereinfachereinfachereinfacher in in in in der der der der UmsetzungUmsetzungUmsetzungUmsetzung seinseinseinsein!!!!
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• Wir leben HTML5 and MRAID Standards
• Wir ermöglichen KreativTeams die Chancen von Mobile zu verstehen und zunutzen
• Wir helfen Vermarktern die Technik und Prozesse zubeherrschen
Wie helfen wir?
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Prestitial (Auto-expand) to rich media + video
Engagement: 74%
View through rate: 11%
Close canvas: 61%
eCTR: 0.42%
Expandable FloorAd to rich media + video
Engagement: 12%
View through rate: 17%
Close canvas: 54%
Close FloorAd: 31%
eCTR: 1.6%
Expandable MMA to rich media + video
Engagement: 1.6%
View through rate: 12%
Close canvas: 34%
eCTR: 0.40%
Rich Media Benchmarks
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Rich Media BenchmarksExpandable MMA to rich media + gallery
Engagement: 1.2%
Close canvas: 31%
eCTR: 0.26%
Expandable FloorAd to rich media + gallery
Engagement: 14%
Close canvas: 54%
Close FloorAd: 7%
eCTR: 1.4%
Prestitial (Auto-expand) to rich media + gallery
Engagement: 70%
Close canvas: 59%
eCTR: 0.26%
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Rich Media BenchmarksExpandable MMA to 360 product view
Engagement: 1.8%
Close canvas: 35%
eCTR: 0.31%
Expandable FloorAd to 360 product view
Engagement: 18%
Close canvas: 54%
Close FloorAd: 8%
eCTR: 1.6%
Prestitial (Auto-expand) to 360 product view
Engagement: 69%
Close canvas: 54%
eCTR: 0.23%
Das Bild kann zurzeit nicht angezeigt werden.
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‘The Format Family’
HandsOn Ads
Introducing
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TouchMe
• Engaging & Interactive
• GarantierthoheLeistungswerte
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VideoMe
• Video is King
• Hohe View Through Rates
• Call to Action für DVD Sales
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GalleryMe
• HD Fotos
• Smooth Gallery Funktion
• Mitteilen von Inhalten
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360Me
• HD Pictures
• Smooth gallery function
• Intuitive sharing
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TeaseMe
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Emotionsgeladene Branding
Kampagnen, die Plattform-,
Betriebssystem, Adserver- und
Vermarkter-übergreifend
funktionieren.
Wir ermöglichen
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