Managing your Social MediaJennifer Yorke@JenniferYorke#crepre18

Agenda

• Ground rules

• Finding the right conversations

• Running a social campaign

Who are you Targeting?

Pick Your Goal

Find the Right Conversations

Set up Monitoring

Finding Your Audience

Create Content

Share lots of links

Everyone should be involved

Schedule and Auto-Schedule

Let’s plan an event

Before the Event

• Pick your #hashtag

• Write a blog post

• Pick three initiatives to monitor and set up streams

• Create and save draft messages

Day of Event

• Add your #hashtag to every post

• Watch for questions

• Use your draft messages

• Share information across your three initiatives

After the Event

• What worked?

• What didn’t work?

• How much engagement did you get?

Recap

• Focus – you don’t have to be everywhere

• Social Media is like real life networking – just on the internet!

• Remember to review and iterate

Thank You!Jennifer Yorke@JenniferYorke