managing social media august 2013
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TRANSCRIPT
Managing Social MediaPresenter: Diana Silveira
Agenda•Social Media Explored•Basics of a Social Media Plan•Creating a social media schedule•Tips, Tricks and Tools to succeed
Social Media
FacebookTwitter
Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr
Social Media Explored
Facebook• 1 Billion Users• Most Popular Social Media
Microblogging:Your message in 150 characters
• 18-49 year old demographic• Connecting known and new users• Conversational – especially for events
Social Media Sites in a nutshell…• Facebook: All – existing library users. • Twitter: New/Existing Users GenX, GenY and GenZ• LinkedIn: Professionals, Older
Demographics• Pinterest: Woman, GenX• Tumblr: YA• GoodReads: Your booklovers• Instagram: 18-29
Basics of a Social Media Plan
• Brand Each location v Centralized Social Media
• What social media to utilize?
• Who is on the team/roles
Decisions
Promotion, Promotion, Promotion
DO YOU HAVE SOCIAL MEDIA PLAN?DO YOU HAVE A SOCIAL MEDIA TEAM?
Creating a social media schedule
BALANCING:CONTENT CURATION & ORIGINAL CONTENT
Why is Content Curation Important?
• Growing quantity led to sinking quality• Trust is invaluable • We live in a social world• Content is powerful
http://onforb.es/16wSYYx
Tips & Tricks to Succeed
Basic Dos• Fill out all “information areas”• Avoid Over, Underposting or Binge Posting• Remove or Shorten the URL when sharing links• Keep your sharing RELEVENT! • Make content about fans not You
• Keep it Simple & Brief• Be to the point• Be clear – what is your call to action?• Engage • Photos and Video are a must!
http://on.mash.to/OXTd7D
CUSTOMIZING YOUR MESSAGE: A GAME
WHAT SOCIAL MEDIA?
Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
WHAT SOCIAL MEDIA?
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
What Social Media?
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
What Social Media?
WHAT SOCIAL MEDIA?
Consider Social Media Contests• Photo Contest• Follow to Win• Trivia• Check-in Contests• Finish this sentence…
Usage Statistics• Review Statistics as a team regularly• Focus on engagement – not just “likes”• Decide: What does success look like?
HootSuite
Some More Tools
FREE• Alerti/Google Alerts• Google Analytics• Topsy• Hootsuite
PAY• Wildfire
Questions?
Diana [email protected]
slideshare.net/dee987 delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638