mnrem managing social media

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Managing Social Media Tools:Only as good as your last tweetAnn Treacy broadband.mnrem.com2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.1AgendaUnderstanding Interactions (Edges)Create a Calendar & PlanUsing the ToolsHootsuiteBuilding a BalanceCommon Sense

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Social Media is social interaction is good, popularity is good. You decide which you want.2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Lifespan of InfoFacebook Post 3 hoursTwitter 2 hoursLinkedIn a weekGoogle+ unknown

Exception - events

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.4When to post?Optimal time of the day to get ReTweets is 5:00PMContent posted later in the day gets more likes and shares.Peak posting time for likes and share is 8:00PMPeak share time is 6:00PMSaturday and Sunday have the like percentage33% of Facebook postings are mobile

http://www.inboundmarketingagents.comBUT.2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.How often should you post?

Facebook Post 1-2 times a dayTwitter 5-10 times a dayLinkedIn weeklyGoogle+ 5 times a day

BUT.2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Value is in quality, not quantity!2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.What is Edgerank?Affinity: built by repeat interactions with a Brand's Edges.Weight: comments have a higher value than Likes.Time Decay: the older it is the less valuable it is.

http://whatisedgerank.com2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Create a Calendar

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Create a Plan Use the blog as the base for contentAmplify via Social MediaTools are available2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Use the Tools2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.WordPress.comSetup Publicize SettingsUse #hashtag to catalog postWordPress.org?http://leenk.me

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Facebook Scheduler

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Twitter Apps

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.HootSuite

Manage all of your social networks2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Setup Social Networks

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.The Dashboard

Social Media ChannelsPlace To Interact2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Queuing a Post

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Other features

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.ProsEasy to do in advanceEasy to manage multiple personalitiesEasy to analyzeEasy to share responsibilities

ConsDoesnt score as well with EdgerankQueued posts can be wrong!Not there for immediate interactionHootsuite2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Build a BalanceSchedule some posts (based on blog articles for example)Be spontaneous serendipity works!Share, Retweet, Repost, PinReply and post on other wallsDo what works for you!!

2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.TipsRecognize that each media is differentConsistency throughout is good; verbatim messages isntTrack success to replicate and focusGo mobile Tweet from the DMV2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.Questions?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/ 2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.23