Download - Maximize Your Social Media
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out, share other links too
Users here to follow topics and interests first
Fact paced, frenetic updates expected Great for quick hits and updates Largely public, less expectation of
privacy
Users here to follow pre-existing connections
Slower-paced, fewer posts Great for longer posts and
conversation Large expectation of privacy
Your competitors People in your field of interest/beat Popular people in your local/topical
Twittersphere Those who reply to you Those who re-tweet, share your links
• By subject/location: Twellow.com, Wefollow.com
• Muckrack.com (for finding journalists)
• Look at others’ follows/followers
• One place to manage everything
• Control your privacy• Timeline design with
large image• Could mix
personal/professional
• Completely separate presence from profile
• Completely public• Timeline design with
large image• Detailed analytics to
see who visits
Profiles Pages
•Turn on Subscriptions: Anyone can read your public posts
•Set up a vanity url at facebook.com/username
• Add your job history and a snappy bio to About section (and make it public)
facebook.com/bookmarks/lists
facebook.com/bookmarks/interests
Status updates that…• Posed Questions +64%
• Call to read or take a closer look +37%
• Personal reflections +25%
• Clever, catchy tone +18%
% feedback over averagee
65% increase in likes and 50% increase in comments
• Don’t leave the link in the status update• Format headline/text to make sense• Mix up the status, not always questions
or links• Moderate your comments
Set up Google Authorship for G+ benefits
• Fill out a profile completely, even if you don’t plan to use it very much
• Upload content with SEO in mind – descriptive titles, names, locations and keywords
Set your name as an alert at • Google.com/alerts• Socialmention.com
Eliminate results from your company site:"first last" -yoursiteurl.com
Twittercounter.com
Klout.com
Bit.ly
Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at
slideshare.net/mandyjenkins
THANKS!
Slide element credits
• Deborah Petersen, @deborapetersen • Kevin Sablan, @ksablan