Download - Media Content Analysis System
Cada™CadaThe Content Analysis Database
The Diversity Professionals
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Are We There Yet ?Are We There Yet ?How do you How do you track
Ethnicity, GenderCompare content with
y y
Culture/Religiondemographics ?
Review both the qualityand quantity of coverage ? Ability/Disability
Sexual Orientation
and quantity of coverage ?
Know what programs to develop or change ?
Age
p g
Discuss the issues with staff ?
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CADATM C t t A l iCADATM Content Analysis :
What • Ethnicity
• Gender Appearances
ViewersSee & Hear
• Culture/Religion
• Ability/Disability
• Sexual Preference
Roles
Story Types
Demographics Hear• Sexual Preference
• Age
Demographics
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CADA™ Content Analysis Soft areSoftware
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“What the audience hears and sees”
CADA™ (C t t A l i D t b A li ti )CADA (Content Analysis Database Application)
• Digitized playback of the di t l i iradio or television program.
• Playback controls on screen.
• Data collection on-screen
Drop down menus and• Drop-down menus and custom “pick lists.”
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CADA™ compiles data input p pon
Numbers of appearances by
• Ethnicity/Race
Age
Each appearance by
Role in the story• Age
• Gender,
Type of story
Location of story
• Sexual preference
Abilit /Di bilit
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• Ability/Disability.
Drop down ‘pick lists’ speed codingDrop down ‘pick lists’ speed coding
Pick lists quickly customized for specific
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projects
Story Type ExamplesStory Type ExamplesAccident
Issue : Social
Issue: Legal
Accident
Business
ConsumerLabour
Other
Politics
Crime
Economy
EducationPromo
Science/Technology
Sports
Education
Entertainment
Feature Sports
Traffic
War
Fire
Health
I i ti /P iti
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weatherInspiration/Positive
CADA™ Analysis is Automatic
Graphs are pavailable
immediately and at any
time
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Each pick list can be changed or edited preferably Each pick list can be changed or edited preferably when the project is set up
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Data is automatically compared to census data,
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y p ,demographic profiles or previous content analysis
Graphics easily used in Reports
Content and Demographic Analysis
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CADA BenefitsCADA Benefits
• Flexible and Adaptable
• Immediate Graphic Resultsp
• Identify strengths, gaps and opportunities
• Video examples easily replayed for discussion
Individuals groups subjects can be timed
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• Individuals, groups, subjects can be timed.
Cada™CadaContent Analysis Database
For more information
The Diversity Professionals
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y
