media content analysis system
DESCRIPTION
DiversiPro has developed a revolutionary service for broadcasters called CADA™. Broadcasters who want to work successfully in the new diverse environment need to know where they stand and how they are doing. Using the CADA™ system, DiversiPro provides fast, accurate benchmarking in a form that is easy to understand. The Content Analysis Database Application (CADA)™ is a diagnostic and planning tool. Using software developed by DiversiPro, trained researchers control program playback and enter data on the same computer screen. By combining data collection on-screen with digitized playback of the program, CADA results are faster, more accurate and less expensive than paper and pencil coding. The results are also instantly available in graphic form and easily understood. By integrating industry best practices and the broadcaster’s own goals and values, CADA helps individual broadcasters to identify real opportunities, set goals and keep track of progress. Producers and executives can play back selections indicated by the data for review or for training purposes. CADA can be used effectively for individual programs, program series or the output of an entire network. Using CADA analysis, companies identify strengths, gaps and opportunities in their radio or television broadcasts. CADA analysis is solution oriented and not intended as an academic exercise or a regulatory intrusion. For more information on this unique service send us an e-mail at [email protected] or give us a call. 416-461-6895TRANSCRIPT
Cada™CadaThe Content Analysis Database
The Diversity Professionals
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Are We There Yet ?Are We There Yet ?How do you How do you track
Ethnicity, GenderCompare content with
y y
Culture/Religiondemographics ?
Review both the qualityand quantity of coverage ? Ability/Disability
Sexual Orientation
and quantity of coverage ?
Know what programs to develop or change ?
Age
p g
Discuss the issues with staff ?
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CADATM C t t A l iCADATM Content Analysis :
What • Ethnicity
• Gender Appearances
ViewersSee & Hear
• Culture/Religion
• Ability/Disability
• Sexual Preference
Roles
Story Types
Demographics Hear• Sexual Preference
• Age
Demographics
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CADA™ Content Analysis Soft areSoftware
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“What the audience hears and sees”
CADA™ (C t t A l i D t b A li ti )CADA (Content Analysis Database Application)
• Digitized playback of the di t l i iradio or television program.
• Playback controls on screen.
• Data collection on-screen
Drop down menus and• Drop-down menus and custom “pick lists.”
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CADA™ compiles data input p pon
Numbers of appearances by
• Ethnicity/Race
Age
Each appearance by
Role in the story• Age
• Gender,
Type of story
Location of story
• Sexual preference
Abilit /Di bilit
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• Ability/Disability.
Drop down ‘pick lists’ speed codingDrop down ‘pick lists’ speed coding
Pick lists quickly customized for specific
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projects
Story Type ExamplesStory Type ExamplesAccident
Issue : Social
Issue: Legal
Accident
Business
ConsumerLabour
Other
Politics
Crime
Economy
EducationPromo
Science/Technology
Sports
Education
Entertainment
Feature Sports
Traffic
War
Fire
Health
I i ti /P iti
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weatherInspiration/Positive
CADA™ Analysis is Automatic
Graphs are pavailable
immediately and at any
time
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Each pick list can be changed or edited preferably Each pick list can be changed or edited preferably when the project is set up
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Data is automatically compared to census data,
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y p ,demographic profiles or previous content analysis
Graphics easily used in Reports
Content and Demographic Analysis
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CADA BenefitsCADA Benefits
• Flexible and Adaptable
• Immediate Graphic Resultsp
• Identify strengths, gaps and opportunities
• Video examples easily replayed for discussion
Individuals groups subjects can be timed
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• Individuals, groups, subjects can be timed.
Cada™CadaContent Analysis Database
For more information
The Diversity Professionals
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y