Download - Modelling Impact: GFSC May 29 2010
Modelling Impact
businessmodelsbeyondprofit.comPatrick Keenan
Most slides credited to Alex Osterwalderslideshare.net/alex.osterwalder
Monday, May 31, 2010
Monday, May 31, 2010
The world used to be divided
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The world used to be divided
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giving…!
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…and taking!
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Old School Corporation
Old School Non-Profit
potential impact
potential profit
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Old School Corporation
Old School Non-Profit
potential impact
potential profit
Failure
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Business must be for profit but profit must also be for purpose!
Mads Kjaer!co-founder MYC4!
“ ”
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Old School Corporation
Old School Non-Profit
potential impact
potential profit
Failure
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Old School Corporation
Old School Non-Profit
potential impact
potential profit
Failure
Success?
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Old School Corporation
Old School Non-Profit
potential impact
potential profit
New School of
Entrepreneurs
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Interesting?
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Interesting?
YES!Monday, May 31, 2010
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We need new tools to model
businesses with impact
But...
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businessmodelsbeyondprofit.com
•Tools are valuable•Be very visual•Stories & Conversations•Definitions are stifling
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What is apple’s business model?Describe it!
in 5 minutes
buzz group
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Business Model Canvas
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to describe, challenge, design, and invent business models more systematically
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building blocks 9
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CUSTOMER SEGMENTS
images by JAMMonday, May 31, 2010
VALUE PROPOSITIONS
images by JAMMonday, May 31, 2010
CHANNELS
images by JAMMonday, May 31, 2010
CUSTOMER RELATIONSHIPS
images by JAMMonday, May 31, 2010
REVENUE STREAMS
images by JAMMonday, May 31, 2010
KEY RESOURCES
images by JAMMonday, May 31, 2010
KEY ACTIVITIES
images by JAMMonday, May 31, 2010
KEY PARTNERS
images by JAMMonday, May 31, 2010
COST STRUCTURE
images by JAMMonday, May 31, 2010
images by JAM
customer segmentskey partners
cost structure
revenue streams
channels
customer relationshipskey activities
key resources
value proposition
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images by JAMMonday, May 31, 2010
CANVAS OVERLAY
images by JAM
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
Monday, May 31, 2010
images by JAM
CANVAS OVERLAYOFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
The Business Model Canvas
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
Monday, May 31, 2010
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
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Let’s try it out!What is the business model of a Bank?
in 10 minutes
buzz group
Monday, May 31, 2010
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
A Bank
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“the banker's confidence rests upon the will and capacity of the borrowers to succeed in their undertakings”
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OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
Grameen Bank
small-scale,
no-collateral
loans
Field Workers
Credit Record Database
Small groups, mutual guarantee
CommunityPoorest of the
Poor
Weekly Installments
Solidarity & Participatory Interaction
Federated Group Centres
www.grameen-info.org
Field Workers
Encourage Self-monitoring
Women
Learning from local context
Manage Re-payment
Super vision of Groups Centres
Quick pay-off activities
laterines, irrigation, agricultural inputs
16% Interest
Central Bank,
financial institutions
Aid organizations
Investment
CapitalSupervisors
Brand / Trust
Monday, May 31, 2010
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
Reduce Infrastructure
small-scale,
no-collateral
loans
Field Workers
Credit Record Database
Small groups, mutual guarantee
CommunityPoorest of the
Poor
Weekly Installments
Solidarity & Participatory Interaction
Federated Group Centres
Field Workers
Encourage Self-monitoring
Women
Learning from local context
Manage Re-payment
Super vision of Groups Centres
Quick pay-off activities
laterines, irrigation, agricultural inputs
16% Interest
Central Bank,
financial institutions
Aid organizations
Investment
CapitalSupervisors
Brand / Trust
Monday, May 31, 2010
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
Reduce Infrastructure
small-scale,
no-collateral
loans
Field Workers
Credit Record Database
Small groups, mutual guarantee
CommunityPoorest of the
Poor
Weekly Installments
Solidarity & Participatory Interaction
Federated Group Centres
Field Workers
Encourage Self-monitoring
Women
Learning from local context
Manage Re-payment
Super vision of Groups Centres
Quick pay-off activities
laterines, irrigation, agricultural inputs
16% Interest
Central Bank,
financial institutions
Aid organizations
Investment
CapitalSupervisors
Brand / Trust
Monday, May 31, 2010
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
small-scale,
no-collateral
loans
Field Workers
Credit Record Database
Small groups, mutual guarantee
CommunityPoorest of the
Poor
Weekly Installments
Solidarity & Participatory Interaction
Federated Group Centres
Field Workers
Encourage Self-monitoring
Women
Learning from local context
Manage Re-payment
Super vision of Groups Centres
Quick pay-off activities
laterines, irrigation, agricultural inputs
16% Interest
Central Bank,
financial institutions
Aid organizations
Investment
CapitalSupervisors
Brand / Trust
Impact Financial Viability?
Monday, May 31, 2010
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
small-scale,
no-collateral
loans
Field Workers
Credit Record Database
Small groups, mutual guarantee
CommunityPoorest of the
Poor
Weekly Installments
Solidarity & Participatory Interaction
Federated Group Centres
Field Workers
Encourage Self-monitoring
Women
Learning from local context
Manage Re-payment
Super vision of Groups Centres
Quick pay-off activities
laterines, irrigation, agricultural inputs
16% Interest
Central Bank,
financial institutions
Aid organizations
Investment
CapitalSupervisors
Brand / Trust
Impact Financial Viability?
Monday, May 31, 2010
Impact doesn’t factor into our understanding
of business models
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“Building business models that merely pursue profits almost pale as a hedonistic or pecuniary quest aside the grand challenge of building business models that matter”alex osterwalder
Monday, May 31, 2010
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Create an innovative model to spread the peepoople bag around the developing world.
in 15 minutes
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Let’s get sticky!What businesses/organizations are having an big impact?
in 15 minutes
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does...
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… have a business model?!...have a business model?
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… have a business model?!...have a business model?
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… have a business model?!...have a business model?
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… have a business model?!...have a business model?
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… have a business model?!...have a business model?
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Form groups around the business model that interests you most.
Sticker Voting
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Take you business model to lunch and get to know her.
Working Lunch
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Modelling is an ongoing process of exploration, variation, and improvement
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uncertainty/patterns/insight clarity/focus
business model design to be implemented
[Source: adapted from Damien Newman, Central]
research& understand
designing business model prototypes
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businessmodelsbeyondprofit
.combusinessmodelsbeyondprofit.com
Patrick [email protected]
Monday, May 31, 2010