modelling impact: gfsc may 29 2010

Modelling Impact

businessmodelsbeyondprofit.comPatrick Keenan

[email protected]

Most slides credited to Alex Osterwalderslideshare.net/alex.osterwalder

Monday, May 31, 2010

mailto:[email protected]


The world used to be divided


giving…!


…and taking!


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Old School Corporation

Old School Non-Profit

potential impact

potential profit


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potential impact

potential profit

Failure


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Business must be for profit but profit must also be for purpose!

Mads Kjaer!co-founder MYC4!

“ ”


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potential impact

potential profit

Failure


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potential impact

potential profit

Failure

Success?


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potential impact

potential profit

New School of

Entrepreneurs


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Interesting?


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Interesting?

YES!Monday, May 31, 2010

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We need new tools to model

businesses with impact

But...


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businessmodelsbeyondprofit.com

•Tools are valuable•Be very visual•Stories & Conversations•Definitions are stifling


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What is apple’s business model?Describe it!

in 5 minutes

buzz group


Business Model Canvas


to describe, challenge, design, and invent business models more systematically


building blocks 9


CUSTOMER SEGMENTS

images by JAMMonday, May 31, 2010

VALUE PROPOSITIONS


CHANNELS


CUSTOMER RELATIONSHIPS


REVENUE STREAMS


KEY RESOURCES


KEY ACTIVITIES


KEY PARTNERS


COST STRUCTURE


images by JAM

customer segmentskey partners

cost structure

revenue streams

channels

customer relationshipskey activities

key resources

value proposition


CANVAS OVERLAY

images by JAM

OFFER

CHANNELS


CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES


images by JAM

CANVAS OVERLAYOFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES


KEYPARTNERS

OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYRESOURCES

The Business Model Canvas


KEYPARTNERS

OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYRESOURCES

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

The Business Model Canvas


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Let’s try it out!What is the business model of a Bank?

in 10 minutes

buzz group


OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

A Bank


“the banker's confidence rests upon the will and capacity of the borrowers to succeed in their undertakings”


OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

Grameen Bank

small-scale,

no-collateral

loans

Field Workers

Credit Record Database

Small groups, mutual guarantee

CommunityPoorest of the

Poor

Weekly Installments

Solidarity & Participatory Interaction

Federated Group Centres

www.grameen-info.org

Field Workers

Encourage Self-monitoring

Women

Learning from local context

Manage Re-payment

Super vision of Groups Centres

Quick pay-off activities

laterines, irrigation, agricultural inputs

16% Interest

Central Bank,

financial institutions

Aid organizations

Investment

CapitalSupervisors

Brand / Trust


http://www.grameen-info.org/

http://www.grameen-info.org/

OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

Reduce Infrastructure

small-scale,

no-collateral

loans

Field Workers




Poor

Weekly Installments



Field Workers


Women


Manage Re-payment




16% Interest

Central Bank,


Aid organizations

Investment

CapitalSupervisors

Brand / Trust


OFFER

CHANNELS


CUSTOMERSEGMENTS


KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

small-scale,

no-collateral

loans

Field Workers




Poor

Weekly Installments



Field Workers


Women


Manage Re-payment




16% Interest

Central Bank,


Aid organizations

Investment

CapitalSupervisors

Brand / Trust

Impact Financial Viability?


Impact doesn’t factor into our understanding

of business models


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“Building business models that merely pursue profits almost pale as a hedonistic or pecuniary quest aside the grand challenge of building business models that matter”alex osterwalder


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Create an innovative model to spread the peepoople bag around the developing world.

in 15 minutes


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Let’s get sticky!What businesses/organizations are having an big impact?

in 15 minutes


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does...


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… have a business model?!...have a business model?


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Form groups around the business model that interests you most.

Sticker Voting


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Take you business model to lunch and get to know her.

Working Lunch


Modelling is an ongoing process of exploration, variation, and improvement


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uncertainty/patterns/insight clarity/focus

business model design to be implemented

[Source: adapted from Damien Newman, Central]

research& understand

designing business model prototypes


businessmodelsbeyondprofit

.combusinessmodelsbeyondprofit.com

Patrick [email protected]


