impact meetup: modelling your impact

IMPACT MEETUPModelling your impact

6.4.2016

www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

http://www.impactor.fi








WELCOME

● Jan 26th: How to structure an impact enterprise using the Social

Business Model Canvas

● Feb 24th: Today’s cooperativism & financing cooperatives

● Apr 6th: Modelling your impact

● May 3rd: Crowdfunding for impact enterprises








WHAT IS IMPACTOR & WHO ARE WE?








I thought I’d start off with some great examples…








BUT THAT’S NOT IMPACT?!?!








THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT

HUMAN-CENTERED DESIGN:● Who is the consumer? Does the

design reflect the user characteristics?● What is the consumer experience

about the product?● Why does the consumer use this

product or design?● ETC.

THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT

Human-centered Design

● Who is the customer? Does the design reflect the user characteristics?

● What is the customer experience about the product?

● Why does the customer use this product or design?








EXISTING IMPACT MEASUREMENT TOOLS


...and many, many more!







Golden rule of data measurement:

data is only as useful as the decisions and ACTION it leads to

Don’t aim for perfection, but for actionable data

→ be a learning organization








WHAT IS THE POINT IN MEASURING IMPACT?

“Don’t just prove impact, improve it” -Acumen

→ Impact measurement modelling = product/service development








THEORY OF CHANGE ≈ logic model ≈ impact model

● Commonly used term● Theory of Change* defines long-term goals and then maps backward to

identify necessary preconditions (source: Wikipedia)○ (1) in making the distinction between desired and actual outcomes,

and ○ (2) in requiring stakeholders to model their desired outcomes before

they decide on forms of intervention to achieve those outcomes.








Acumen’s take on THEORY OF CHANGE (ToC)

SOURCE: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1

https://novoed.com/social-impact-2016-1

Define your target customer or beneficiary

What unit makes most sense to work with? E.g. individual, household,

classroom, community








Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1



IMPACT

● What is the change you want to see in the world? ● What problem are you solving?● Longer-term effect that can be attributed to the

product● No clear line between outcome & impact● E.g. solar lantern company: Increased income for

inhabitants of slum areas








OUTCOME

● The immediate benefits to customer for using the product

● E.g. solar lantern company: more time for livelihood & studying








ASSUMPTIONS between impact & outcome

● What does the customer do that leads to longer term improvement over time?

● What could go wrong?● E.g. solar lantern company: more time for livelihood &

studying → assumptions:○ Solar lantern works at night○ Solar lantern is used for productive purposes








OUTPUT

● Product / service being used at household / customer level

● E.g. solar lantern company○ Amount of lanterns in use of customers○ Time customer uses lantern








ASSUMPTIONS between outcome & output

● How is the household using the product? ● What could go wrong? ● What has to be true about the output in order for the

outcome to occur?● E.g. solar lantern company: assumptions

○ Lantern is used correctly○ Lantern light is strong enough








INPUT

● Primary product / service offered by the organization● Sometimes divided into input & activities● E.g. solar lantern








ASSUMPTIONS between output & input

● What is assumed for the product to make it to the customer to use?

● E.g. solar lantern company: assumptions○ The sold lantern ends up being used ○ The sold lantern works








Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1



EVIDENCE REVIEW

Identify which pieces of the TOC need to be verified through further evidence review to gain clarity and prove you are having impact

Test your assumptions - ask questions that are...

SpecificMeasurableUnderstandableRelevantFramed

Consider what implications they have for your current model








METRICS: a whole separate (important) conversation

IRIS Metrics: list of generally-acceptedperformance metrics http://iris.thegiin.org/metrics/list

Co-developed by the Rockefeller Foundation, Acumen and B Lab in early 2008. Managed by the GIIN (Global Impact Investing Network) since 2009.

Select decision-oriented metricsPrioritize metricsAsk key questions: what, why, how, when, who? Set performance targetsIteratewww.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

http://iris.thegiin.org/metrics/list







WANT TO LEARN MORE?

● Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1○ Still available until April 20th!

● Acumen’s Lean Data initiative http://acumen.org/ideas/lean-data/

● Lean Data Approaches to Measure Social Impact May 10, 2016 - June 8, 2016 https://novoed.com/lean-data

● Sign up for the Impactor mailing list at www.impactor.fi & keep an eye out for what we have planned on the topic











THANK YOU!

Please feel free to stay, mingle & continue the discussion :)

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