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Being the underdog
Olly Beckett, Expedia
Being the underdog
Olly Beckett, Expedia
Brochures andBrand Marketing
Email has matured (?)569.2 million email accounts in 19991
3.3 billion email accounts in 20122
3.9 billion email accounts in 20132
6 billion email accounts in 2020? Where will they be?
Brochures…Social Media…
Social is maturing5.5 million Facebook accounts in 20053
1 billion Facebook accounts in 20123
1.3 billion acebook accounts in 20143
750,000 Twitter accounts in 20074
75 million Twitter accounts in 20094
228 million witter accounts in 20145
Brochures…Mobile
Brochures…MobileWhat mobile can do
What email can do
Regular subscriberYour voucher + Europe sale 19.8% 50% of repeat customersYour voucher + Europe sale 31.1% 50% of repeat customersLoyalty reward (thank you!) 43.1%
Next?Integrating trigger email messages into
newsletters (and vice versa)
Personalised and predictive dynamic design and content
Personalised send times
Many more email accounts will be consolidated into just one app
Olly Beckett, Expedia
Appendix1http://www.academia.edu/905342/Supporting_prospective_information_in_email2Email Statistics Report, 2012-2016, The Radicati Group, Inc.3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071 4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006-to-20105http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-User-Growth-Worldwide/1010874?ecid=SOC1001